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Developer news items we found relating to marketing apps
AppsFlyer raises $56 million to advance mobile marketing measurement
Tuesday, January 17, 2017 by Christian Hargrave
AppsFlyer has raised an additional $56 million in Series C financing, bringing its total funding to $84 million. Having grown revenues by 500% and staff from 40 to 240 people across 12 global offices in two years, the company will invest in the enhancement of its products to help even more marketers measure every engagement with their target audiences. The round wa...
Being Ready for a MobileFirst Business Strategy
Sunday, July 31, 2016 by Sravish Sridhar
If your business isn’t talking about its mobile strategy yet, it’s only a matter of time. According to 451 Research, 40 percent of companies will prioritize the mobilization of general business apps over the next two years, compared to just mobilizing field service and sales teams. Companies recognize mobility offers huge business benefits, from driving customer satisfa...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
Will Closed Smart Device Systems Squeeze Out App Developers
Wednesday, February 19, 2014 by Ron Beaman
BMW has recently announced that is creating a program to offer marketing apps to drivers through its future navigation systems. The program is being developed as a potential new feature of the BMW’s ConnectedDrive system.From the recent release: “In our vision for a virtual marketplace of the future, the vehicle will provide customers with context-adaptive, preference-b...