Amazon location service launches
Monday, August 23, 2021 by Freeman Lightner
Amazon Web Services, Inc. announced the general availability of Amazon Location Service, a new service that makes it easier and more cost-effective for customers to add location functionality to their applications without compromising on user privacy or data security. With Amazon Location Service, customers can embed location functionality in their applications usi...
Hard truths about wireless carriers from J.D. Power
Wednesday, March 14, 2018 by Richard Harris
Wireless devices have become like an appendage for most people. Getting the right service plan at a good price with the right device is essential. Wireless carriers are engaged in a fierce battle for the money and loyalty of consumers. Network quality is most important, but it’s not the only part of the equation that matters. Carriers that get all stages of the process ...
People based identity management gets more accessible for brands
Thursday, February 15, 2018 by Christian Hargrave
Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...
The new location based marketing strategy
Saturday, December 30, 2017 by Adrian Velthuis
Location is everything. The growing hype around location-based marketing has marketers leveraging real-time data to target consumers on-the-go. The location intelligence we have on people drives a large amount of consumer insight that can be used to affect decision-making processes. It is used to target the mobile customer, particularly if you know they are near a brick...
Mobile marketing tools and tips for 2017
Sunday, December 11, 2016 by Margie Kupfer
As the New Year approaches, marketers are carefully planning their strategies for their campaigns in 2017. Sure there are plenty of tools, tips, and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial. Here’s a crash course in mobile marketing tools brands should be using in 2017.Location-Based Marketing As futuristic as it so...
Phunware Publishes New Ebook on Location Based Marketing
Saturday, May 21, 2016 by Stuart Parkerson
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...
Understanding the Purpose and Mobile Marketing Capabilities of GPS, Wi Fi and Beacons
Thursday, April 9, 2015 by Stuart Parkerson
Today’s Smartphone-enabled location data combined with location-based marketing initiatives offer a way of reaching and interacting with consumers unlike any time in history. Location based marketing opportunities and challenges are forcing companies to rethink how they communicate with customers (and how these customers communicate with them). For example, I was r...
Educating Consumers on iBeacons and Other Location Aware Mobile Technology
Friday, October 31, 2014 by Stuart Parkerson
Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...
The Ultimate App Marketing Strategy: The Right Message to the Right Person at the Right Time and Place
Wednesday, September 24, 2014 by Stuart Parkerson
Advertisers are closer than ever to the Holy Grail of consumer app marketing: Reaching a customer who is on the verge of making a purchasing decision and sending them a personalized appeal to sway the purchase behavior in the advertiser’s favor. And this is not future sci-fi, it is happening today. And if you aren’t leveraging this type of mobile marketing, your co...
Location Based Services: My Phone Doesn’t Do That
Wednesday, September 3, 2014 by Stuart Parkerson
What do Location-Based Services (LBS) like Wi-Fi, beacons, Bluetooth low energy (BLE), geo-fencing, etc. have in common? For mobile developers, they allow mobile apps to interact on a local and personal in a ground breaking way.I was telling my wife about location based marketing (we were in a store shopping, I was bored) and she told me, “My phone doesn’t do that.” I h...
