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Developer news items we found relating to increase app revenue
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
SmartUX 5.0 released so you can make lowcode apps even faster
Thursday, March 23, 2017 by Christian Hargrave
PowWow Mobile, the enterprise mobility platform that lets you create apps, has announced the latest release of its SmartUX Platform version 5.0. The new enhancements will simplify collaboration between IT and business teams through new levels of speed, visibility, and controls. SmartUX 5.0 is the most powerful platform for the rapid design and deployment of enterprise m...
A progress report on big data initiatives
Tuesday, March 14, 2017 by Christian Hargrave
Qubole, the big data-as-a-service company, has released the results of its State of DataOps report, a survey of IT and data professionals on the progress of their big data initiatives. The survey revealed a clear reality gap: while data teams have high confidence they can enable self-service insights to meet growing demands across the enterprise, few have delivered on t...
How to increase app revenue by using analytics
Wednesday, March 1, 2017 by Richard Harris
Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...