GameMaker free access sparks wave of new users
Thursday, July 18, 2024 by Brittany Hainzinger
More aspiring young game developers than ever are starting their game design journeys with GameMaker after access to the platform was made free for non-commercial users to create and share games late last year.
The latest GameMaker user survey has found that the percentage of new 13-17-year-old users has rocketed by two-thirds (63%) since access was made free. At the...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Low code pro code features released from Domo
Wednesday, May 3, 2023 by Richard Harris
Domo announced several new features to enhance the data experience for all people across an organization, regardless of their skill level, and reach people at all stages of their data journey.
"Our focus is to make data accessible and actionable through human-first data experiences. We want to enable everyone with the ability to leverage data, no matter their ro...
IGF Awards winners for 2023
Wednesday, March 29, 2023 by Brittany Hainzinger
Cosmo D Studios' Betrayal At Club Low won the Seumas McNally Grand Prize for Best Independent Game at the 25th annual Independent Games Festival (IGF) Awards tonight. The IGF Awards honors the most innovative and excellent independent games of the past year and took place as part of the 2023 Game Developers Conference (GDC) at the Moscone Convention Center...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Freeman Lightner
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
New Cross Platform Releases for Game Developers from Google’s Fun Propulsion Labs
Wednesday, April 15, 2015 by Richard Harris
Google’s Fun Propulsion Labs (FPL) has announced several new releases for game developers including an updated Pie Noon - Google’s open source Android TV game - with networked multi-screen action, and new libraries including the Pindrop audio library and the Motive animation system.With Pie Noon multi-screen action, FPL has used the NearbyConnections API from the most r...
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