A Chat with Andy LeCates About FileMaker 15 Platform
Tuesday, May 24, 2016 by Richard Harris
We recently visited with Andy LeCates with FileMaker to discuss the latest release of the FileMaker platform.ADM: FileMaker launched its new FileMaker 15 platform on May 10. Can you tell us a little bit about what that is?LeCates: The new FileMaker 15 Platform provides stronger essentials to make unique custom apps for your business that work seamlessly across iPad, iPh...
Phunware Publishes New Ebook on Location Based Marketing
Saturday, May 21, 2016 by Stuart Parkerson
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...
MobileBridge Adds 360 degree Imaging to Mobile Marketing Automation
Wednesday, August 26, 2015 by Stuart Parkerson
MobileBridge is rolling out new advanced content creation and integration functionality for its app relationship management platform. The new functionality includes 360 degree imaging and the ability to assign loyalty points based on in-app actions for and tying engagement with in-app usage patterns. This new functionality facilitates the creation of interactive co...
Embarcadero Introduces Beacon Application Proximity Solution
Thursday, July 30, 2015 by Richard Harris
Embarcadero Technologies has released BeaconFence, an indoor/outdoor beacon-based user location and zone management solution that allows developers to build interactive applications that maintain and respond to precise user and hardware location and movement. The BeaconFence location aware technology solution enables application developers and ISVs (independent software...
Adobe Updates Mobile Development Framework
Friday, March 13, 2015 by Richard Harris
Adobe has announced enhancements to its Adobe Mobile Services that now includes an integrated mobile app framework. Mobile Services is offered through the Adobe Marketing Cloud as a product to encompass the mobile app lifecycle from app development and user acquisition to app analytics and user engagement. The mobile app framework in Adobe Mobile Services brings to...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
Todd Anglin from Telerik Offers Insights for 2015
Saturday, December 20, 2014 by Richard Harris
Todd Anglin, VP of Product Strategy of Telerik's Platform, Progress Software has written his personal insights on some of the latest trends we are expected to see in 2015. Anglin points out growing areas such as Wearables, IoT, Cloud, aaS (as a Service), Developer languages and more will become further adopted by mobile users and enterprises. Wearables: Apple ...
Will iBeacons Break Out This Holiday Retail Season
Monday, November 10, 2014 by Stuart Parkerson
Black Friday or Cyber Monday – which is bigger? Actually, that question may be a moot point, as many retail pundits think that Thanksgiving day in the US may quickly overtake those two days as more retail stores open their doors in advance of Black Friday. What better way to work off the drowsiness from the effect of the Tryptophan in your turkey than by getting out and...
Educating Consumers on iBeacons and Other Location Aware Mobile Technology
Friday, October 31, 2014 by Stuart Parkerson
Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...
Rover Mobile App iBeacon SDK Offers Developers Integration with a Few Lines of Code
Tuesday, October 28, 2014 by Richard Harris
Rover Labs is offering a new iBeacon SDK platform that allows developers to integrate a complete context aware retail experience into an existing mobile app. While a customer is within a store, the Rover Platform enables the app to understand the customer's precise location, what they are looking at and how long they've been there. The platform is comprised of a mobile ...
Adobe Announces New Analytics Platform Capabilities at Adobe Summit EMEA
Wednesday, May 14, 2014 by Stuart Parkerson
Among a number of announcements by Adobe at the Adobe Summit EMEA are new capabilities for Adobe Analytics, the data and analytics platform for the Adobe Marketing Cloud.New offerings include:Live stream – Now available is the ability to provide full stream of live event data feeding into Adobe Analytics, including real-time data from Adobe Target, Adobe Social, and Ado...
Adobe Launches New App Marketing and Monetization Solutions with PhoneGap Enterprise and Support for Apple iBeacons
Tuesday, March 25, 2014 by Richard Harris
Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud through the launch of new PhoneGap Enterprise and support for Apple iBeacons which help companies create, manage and deliver mobile app experiences to their customers and prospects in real-time. The ne...
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