iab europe news search results
Developer news items we found relating to iab europe
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Blockchain enhanced sports games
Friday, June 10, 2022 by Brittany Hainzinger
Independent games studio SuperTeam Games has raised $10 million in its first round of funding to develop cross-platform sports games that utilize blockchain technology.
The financing was led by Griffin Gaming Partners, other investors include Powerhouse Capital, and individual contributors such as former Disney CEO Michael Eisner and MLS franchise owners Steve Kaplan...
Video editing SAAS platform lands $46M in funding
Wednesday, April 27, 2022 by Freeman Lightner
A video-editing SAAS platform formerly known as Toch.ai announced they have secured $46.8 million in Series B funding led by A91 Partners, Alpha Wave Global, and Binny Bansal, who is the former co-founder of Flipkart and a current investor in the company. Other investors include Innoven Capital, Pacific Western Bank, and Stride Ventures amongst others. Th...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...