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Developer news items we found relating to html5 ads
AdMob Releases Two new App Advertising Formats
Tuesday, December 8, 2015 by Stuart Parkerson
Google’s AdMob has launched two new immersive ad formats – Trial Run Ads and Interactive Interstitial ads. Currently in beta, Interactive Interstitials show on Android and iOS apps and Trial Run Ads show on Android apps.Trial Run Ads are an app ad format that lets a potential user play a game within an ad as a way to create interest to install the app. Users play a game...
HTML5 Advertising Get Boost From IAB Guidelines
Wednesday, September 30, 2015 by Stuart Parkerson
The IAB Technology Laboratory has released an update to the “IAB HTML5 For Digital Advertising Guide,” which providing guidelines on how to effectively leverage HTML5 technology for advertising. As HTML5 grows as choice of technologies and tools to build ad creative, and new guide material was developed to help navigate these options.Key HTML5 considerations are address...
Goodby Flash Ads: Flite Introduces New Web Based HTML5 Design Tool for Building Mobile Ads
Wednesday, November 13, 2013 by Richard Harris
Goodbye Flash, hello HTML5. So says Flite, a multi-screen advertising company, who has introduced Design Studio HTML5, a web-based design tool for building ads that will run on all devices and screens.
According to the company, when compared with competitive offerings, Design Studio HTML5 has an easier to use UI, a straightforward installation and trafficking of HTML5 ...