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Developer news items we found relating to holiday apps
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
Storm8 CEO Perry Tam's Insights into Holiday and Seasonal Game Updates
Friday, February 12, 2016 by Richard Harris
With the December holiday season barely behind us, and upcoming holiday’s such as Valentine's Day approaching full steam, we reached out to Perry Tam, Storm8 CEO and Co-Founder, to find out what his company’s approach was on preparing their games for holiday and seasonal dates.ADM: How do you decide which games to update and for which holiday seasons? Tam: The key...
Interview With The Creator of Naughty or Nice Scanner app
Saturday, November 22, 2014 by Richard Harris
Okay I'm a little bias because I actually wrote this app, but the Naughty or Nice Scan app for 2014 is so much fun! The first version of the app was published in 2011 and was met with tremendous success but it's now grown into the #1 scanner app in the app store. Over the years there have been numerous copycat apps come along (some better than others), but not...
The Secrets of Developers Using Messaging to Market Their App
Monday, November 10, 2014 by Richard Harris
Why are some app publishers more successful than others? We all have access to the same tools, we contend with the same competition – we all exist in the same ecosystem. For that matter, why is any business more successful than others in its industry? True, some businesses are better funded than others and that can definitely provide an advantage. But what sets mos...