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Online Performance Is as Important as InGame Performance for the Super Bowl
Friday, February 5, 2016 by Stuart Parkerson
The biggest sports day of the year will also be a huge day for companies who have an investment in the big game. We visited with Tom Lounibos, CEO of SOASTA, to discuss how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.He also provides insights into SOASTA’s Sup...
Cloud Based Apps to Provide Big Returns for Companies in 2016
Saturday, December 26, 2015 by Stuart Parkerson
Appian recently surveyed over 300 IT decision makers to provide insight into how companies will approach mobilizing their businesses in 2016. The survey was conducted by Harris Poll. According to the resulting report, a majority of the respondents believe cloud-based applications/solutions (70%) and enterprise mobility (61%) will provide the top returns to in 2016,...
New Survey Shows the Potential of IoT is Being Driven by Consumer Demand
Saturday, December 5, 2015 by Richard Harris
In the end, the future of the Internet of Things (IoT) may be driven by consumer demand. While there is no doubt that IoT solutions for the enterprise are going to be a primary IoT driver, a recent survey by myDevices offers another indicator that consumers are intrigued with the prospect of connectivity in their everyday lives.The Harris Poll conducted the “IoT for the...
How IT Decision Makers and Business Executives Agree and Disagree on IT Investment
Wednesday, April 29, 2015 by Stuart Parkerson
In the second part of a national two-part study on current IT trends and market opportunities, business executives and IT decision makers from companies across diverse industries, services, locations and work force size showed mixed opinions on the prioritization of and investment in enterprise technology solutions.The online survey was fielded for Appian by Harris Poll...
No Tricks Here, Halloween Apps to Take Off This Holiday Season
Monday, October 20, 2014 by Stuart Parkerson
SOASTA has released the results of its Halloween Retail Readiness Index which was conducted online in the U.S. by Harris Poll on behalf of SOASTA from October 9-13, 2014 among 2,026 adults, ages 18 and older. The study provides a lesson that is valuable across all app genres. Your app or mobile website better work or it will be abandoned forever - now that’s a scary tho...
Think Users Don't Pay for Apps Think Again, Over 40 percent Of SmartPhone Owners Have Paid Apps Report Finds
Thursday, September 25, 2014 by Richard Harris
It’s generally accepted in the mobile app industry that consumers are now conditioned to downloading apps for free, there still are a number of smartphone users that have downloaded a paid app.A recent study by Branchfire, makers of the Folia and iAnnotate apps, was conducted in July on consumer attitudes towards the cost of apps. Respondents included over 2,0...
Amazon Appstore Survey Provides Revealing Insights into the Behaviors that Men and Women Exhibit While Playing Mobile Games
Wednesday, April 30, 2014 by Stuart Parkerson
A recent Amazon Appstore survey was conducted by Harris Poll in late February among over 2,000 U.S. adults, among whom 880 play mobile games on their smartphone or tablet. The survey was conducted to assess the behaviors that men and women exhibit while playing mobile games, and to determine how certain trends in the industry are being shaped by both...