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A-Chat-with-Yahoo

A Chat with Yahoo's Sean Galligan About AppInstall Ads


Monday, January 18, 2016 by

We recently visited with Yahoo’s Sean Galligan, Vice President & Industry Lead - Entertainment, about Yahoo app-install ads to help give us some insight into the tech behind the platform.ADM: How are Yahoo App Install Ads Impacting App Publishers?Galligan: eMarketer reports that mobile app install ads are on the rise, with an 80% increase in U.S. revenue expected th...

Appboy-Now-Supports-Unity

Appboy Now Supports Unity


Friday, November 15, 2013 by

Appboy, the leading platform for mobile relationship management (MRM), today launches its support for Unity, the red-hot gaming platform. Unity boasts over 2M developers who use its software to "author once, deploy everywhere" on multiple operating systems. Appboy's integration brings its user lifecycle management and marketing automation products directly to the mobile...

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