Using blockchain to grow your business
Tuesday, August 16, 2022 by Mark Kaley
By now, almost everyone who spends time in the tech space knows that blockchain technology is having a moment. It is a digital technology that has gained prominence in recent years, especially concerning the cryptocurrency industry.
How you could be using blockchain to grow your business
Blockchain technology is not just for tech-savvy bitcoin traders, however. Th...
4Players appoints new Marketing Director Patty Toledo
Wednesday, August 10, 2022 by Freeman Lightner
Pioneering technology veterans 4Players has announced the appointment of industry leader Patty Toledo, as its first Marketing Director. Patty brings her considerable skills to 4Players as it prepares to launch new products to support game developers to create metaverse-ready, engaging player experiences, and will drive a marketing strategy to take the much-loved brand i...
Federal Reserve will not stop the ETH merge surge
Saturday, August 6, 2022 by Richard Harris
Stefan Rust, CEO of Laguna Labs, shares his comments about the recent price surge in Ether (ETH), why it will not be derailed by the Federal Reserve interest rate hikes for long, and how Ethereum’s upcoming merge to Proof of Stake is a very promising development for the future for decentralized finance.
The Federal Reserve can’t stop Ethereum’s...
Facebook Ads Benchmark Report findings for Q2
Friday, July 29, 2022 by Richard Harris
Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...
Covalent teams up with Cronos blockchain
Tuesday, July 26, 2022 by Freeman Lightner
Covalent announced integration with the Cronos blockchain, the EVM chain supported by Crypto.com. The partnership will simplify workflows for developers, data analysts, and more. The new partnership between Covalent and Cronos plays a pivotal role in easing the Web3 data experience, enabling projects and developers to seamlessly access the information needed to power de...
Google Play app spending down in first half of 2022
Tuesday, July 26, 2022 by Richard Harris
The first half of 2022 has turned out to be disappointing for Android and its app store Google Play. According to the numbers presented by SafeBettingSites.com, app-spending on Google’s marketplace was down by 7.4% Y-O-Y during the first half of 2022. In the first half of 2022, Android users spent a total of $21.3 billion on apps.
Total app spending up by ...
NFT creator economy is booming
Tuesday, July 19, 2022 by Richard Harris
According to a newly published report by Fact.MR, market research and competitive intelligence provider, the global non-fungible token (NFT) market stands at US$ 34 billion in 2022 and is predicted to expand at an astounding CAGR of 25% during the forecast years (2022-2032). The market is set to surge owing to the changing dynamics in digital content creation and the as...
App marketing for subscription apps report
Friday, June 17, 2022 by Richard Harris
AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy.
As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Console gaming revenue increases
Thursday, June 2, 2022 by Freeman Lightner
The ongoing year will be a good one for most related to the console-gaming industry. According to the figures presented here by SafeBettingSites.com, Console gaming is set to grow by 8.4% YoY in 2022. Thus, the console gaming segment is set to witness the most significant spurt of growth in the entire gaming industry in 2022.
Console games to bring in $58.6B in 2022
Global gaming revenue to cross $200B
Friday, May 27, 2022 by Freeman Lightner
The video gaming industry is set to cross a significant landmark in 2022. According to the numbers presented here by SafeBettingSites.com, the gaming industry will bring in more than $200 billion in revenues for the first time in 2022. The United States and China would continue to be the biggest gaming markets and account for half of the global revenue.
Fastest growing crypto apps in Europe are MetaMask and KuCoin
Friday, May 20, 2022 by Freeman Lightner
Recent data from Cryptomonday.de indicates that KuCoin and MetaMask are the Fastest Growing Crypto apps in Europe. They had a combined 3M Installs in the first quarter of 2022.
KuCoin and MetaMask are the fastest growing crypto apps in Europe
Cryptomonday.de CEO Jonathan Merry attributes the faster growth rate of these apps to solid user growth in Russia, Turkey, ...
May Mayhem 2022 kicks off with over $4M in prizes
Tuesday, May 17, 2022 by Richard Harris
Gala, the rapidly growing Web3 entertainment company, and its gaming division, Gala Games, have officially kicked off a month-long reward event called May Mayhem. It started in 2021, the event was designed to grow Gala's user base and to reward as many current players as possible with large prizes in GALA, the official crypto token of the Gala Games Ecosystem.
Web3 developer ecosystem is accelerating globally
Friday, May 6, 2022 by Richard Harris
Rockaway Blockchain Fund (RBF), a European venture capital firm that invests in digital assets and infrastructure, has highlighted that Web3 developer activity is accelerating globally, with Europe set to become a major hub.
Speaking ahead of the Gateway to Cosmos Conference and Hackathon in Prague, the VC firm outlined how Europe’s presence as a leading tech h...
Blockchain gaming organization partners with Crypto Oasis
Thursday, April 28, 2022 by Richard Harris
GamesCoin Group is a German blockchain gaming organization that has created an ecosystem for a gaming world that is more immersive and boundary-blurring than ever. Its partnership with Crypto Oasis is game-changing and exciting for the Middle Eastern crypto market because blockchain is restructuring the gaming industry, and GamesCoin Group is leading this revolution.
NFT marketplace launches from RMDS Lab
Wednesday, April 27, 2022 by Richard Harris
NFTs have taken the world by storm over the past two years. The word NFT was even selected as Collins Dictionary's word of the year in 2021; however, when we think of NFTs today, we mostly think about digital art, such as collections like Bored Ape Yacht Club and Crypto Punks. These collections' rapid growth was ...
Video editing SAAS platform lands $46M in funding
Wednesday, April 27, 2022 by Freeman Lightner
A video-editing SAAS platform formerly known as Toch.ai announced they have secured $46.8 million in Series B funding led by A91 Partners, Alpha Wave Global, and Binny Bansal, who is the former co-founder of Flipkart and a current investor in the company. Other investors include Innoven Capital, Pacific Western Bank, and Stride Ventures amongst others. Th...
NFT collection raises funds for environmental initiatives
Monday, April 18, 2022 by Brittany Hainzinger
The decline in marine biodiversity has propelled activists to seek new ways to shed light on such urgent issues. Ocean Collective, a global network of filmmakers will be collaborating with blockchain partner Polygon Studios and production company Eyeforce to launch digital artwork in the form of NFTs, which depicts animals from the IUCN Red List of Endangered Species. T...
Quantum computing learning platform launches
Monday, April 18, 2022 by Brittany Hainzinger
Q-CTRL announced the release of Black Opal Pro, an upgraded and expanded version of its world-first interactive quantum computing learning platform. Black Opal Pro adds new modules and features to the basic version announced in November 2021, which already has 3,000 registered users.
The announcement arrives on World Quantum Day, an international initiative dedi...
VR metaverse solution for the enterprise market
Monday, April 18, 2022 by Freeman Lightner
Remio, a virtual reality (VR) platform for remote team building and collaboration for global enterprise customers, has announced a $4.5 million Series Seed round of funding led by Khosla Ventures along with Version One Ventures, The Venture Reality Fund, and Moai Capital.
Remio raises $4.5M to expand VR metaverse solution
Founded in 2020 by Jos van der Westhuizen ...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Top metaverse challenges
Thursday, April 7, 2022 by Richard Harris
A commissioned study that examines how developers feel about the current state and inevitable evolution of the metaverse from Agora, Inc. has landed.
The metaverse is an interactive space that combines real-life social interaction with extended reality (XR) and has been labeled as game-changing by many experts across a wide range of industries. For develope...
Files acquires ExaVault
Tuesday, March 29, 2022 by Richard Harris
Files.com, the Cloud-Native SaaS platform for File Integration and Automation, announced the acquisition of ExaVault, a major cloud file transfer vendor for SMB and mid-market businesses. The acquisition will generate the largest cloud-native files platform, with over 6,500 active business-to-business (B2B) customers.
Through its award-winning enterprise-grade file t...
Blockchain platform aims to avoid environmental destruction
Wednesday, March 23, 2022 by Brittany Hainzinger
Nature’s Vault, a GreenTech platform designed to accelerate the funding of impact investments combating climate change and ecosystem damage, today announced its seed funding round, Board and Advisors, and an expected first tokenization project to monetize the preservation of in-ground gold deposits avoiding the environmental impact of physical mining.
UFC fighter to be paid in Bitcoin
Tuesday, March 22, 2022 by Freeman Lightner
The #8-ranked UFC flyweight fighter Matheus Nicolau penned a deal to receive his future fight earnings in Bitcoin through the payroll service, Bitwage, on March 21st, 2022. Nicolau is the first Latin American UFC athlete to take a paycheck in Bitcoin.
"I'm thrilled to be receiving my earnings in Bitcoin,” Nicolau stated. "As an athlete, I work har...
Adobe metaverse innovations and integrations
Wednesday, March 16, 2022 by Brittany Hainzinger
Adobe unveiled new innovations and integrations across Adobe Experience Cloud that empower brands to succeed in the metaverse and drive personalization to make the digital economy personal.
Advanced AI Features: Driving growth requires business-changing customer insights that can power personalized experiences. Artificial intelligence (AI) innovations in Adobe Exp...
Mint NFTs on demand with NFT Mint House
Wednesday, March 16, 2022 by Richard Harris
Metatron has announced it has developed NFTMinthouse.com, an NFT full-service provider. Metatron has generated millions of downloads for top-tier clients, and at one time had more apps in the top 20 lifestyle on iTunes than any other company. Metatron was one of the first companies to create and white-label cannabis and crypto-related apps on iTunes.
NFT trademark applications soar
Monday, March 14, 2022 by Brittany Hainzinger
The rising popularity of non-fungible tokens presents opportunities for businesses and brands seeking to integrate the virtual world's into their operations. Brands and individuals are therefore increasingly focused on obtaining trademarks to protect future NFT related products even as the sector continues to take shape.
According to data acquired by Finbold, in ...
Ethereum virtual machine lands from Ontology
Monday, March 7, 2022 by Brittany Hainzinger
Ontology announced the release of its Ethereum Virtual Machine (EVM). Seamlessly connecting the Ontology and EVM-based ecosystems will increase cross-chain interoperability, allowing EVM-based blockchain developers to migrate easily across ecosystems and seamlessly construct applications on Ontology.
To celebrate the release, Ontology has also announced a $10 million...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Lets create campaign launches from IBM
Wednesday, February 16, 2022 by Richard Harris
IBM has announced the launch of its new integrated global platform, "Let’s create," the company’s most significant brand initiative in more than a decade. “Let’s create” reflects the vision, strategy, and purpose of today’s IBM. It reinforces the company’s focus on innovation and collaboration to create long-...
Developer shortages in 2022
Tuesday, February 15, 2022 by Brittany Hainzinger
The biggest business challenge this year will be recruiting developers with the right skills, according to more than half (53%) of the software developers and IT professionals responding to the new Reveal "Top Software Development Challenges for 2022" survey released by Infragistics. Reveal’s third annual survey examined the pain points, challenges,...
Cryptocurrency market report from HyperLinq
Wednesday, February 9, 2022 by Freeman Lightner
2021 will be remembered as the year cryptocurrencies went mainstream with major companies, celebrities, and even nations getting onboard. What’s on the horizon for the coming year?
Cryptocurrency trading platform HyperLinq published its annual Cryptocurrency 2021 Market Overview in conjunction with Benzinga, FTX Cryptocurrency Derivatives Exchange, and Bybit.
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Apple lacks Metaverse focus
Thursday, February 3, 2022 by Brittany Hainzinger
Apple’s lack of metaverse focus should not be confused for ignorance, as the company focuses on what it does best, says GlobalData
Following today’s news on Apple’s Q1 2022 earnings results, Emilio Campa, Associate Analyst in the Thematic Team at GlobalData, a leading data and analytics company, offers his view:
“Apple has an uncanny a...