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New rich media capabilities from WhyteSpyder
Monday, April 2, 2018 by Austin Harris
Fayetteville-based ecommerce and technology firm WhyteSpyder announced the official launch of its new Rich Media offering that produces dynamic multimedia modules to increase conversions and engagement with online shoppers.Rich media is a hot topic in the ecommerce industry, and understandably so. According to MDG Advertising, 70% of consumers want to learn about produc...
iOS 10 Rich Notifications Will Get Read More Says New Report From Urban Airship
Wednesday, September 7, 2016 by Richard Harris
Just ahead of the final release of Apple’s iOS 10 and its support for Rich Notifications - where images, video, audio, GIFs and interactive buttons are embedded directly within push notifications - Urban Airship is revealing an initial performance analysis of similar big picture style notifications on Android.
Data from nearly 5 million messa...
New Swrve Platform Release Allows for Rich Media Conversations Between Publishers and Users
Tuesday, April 7, 2015 by Stuart Parkerson
Swrve has announced that its app marketing platform now offers support for multiple forms of ‘rich media’ messages - including surveys, video content, and interactive messages that support conversations with a mobile user. These capabilities make it possible to have two-way communications between app users and companies. The platform enhancements can provide an opp...
Creating a Rich Second Screen Experience
Saturday, July 19, 2014 by Sean Bowen
We've reached the point with “second screen” viewing where the term itself may even be outdated. Most U.S. consumers today use a mobile device while simultaneously watching television – only 12 percent of tablet users and 14 percent of smartphone users are the exception, according to Nielsen. Is it time to just accept that there's no longer anything "secondar...
Tapjoy Introduces Rich Media and Video Plus and Partnership with Celtra
Friday, September 20, 2013 by Stuart Parkerson
Tapjoy has made several announcements this week including the introduction of a new product, Rich Media, which allows advertisers to create campaigns that offer a single ad unit to cohesively drive consumers from awareness, to consideration, to conversion and referral.
Tapjoy’s new Video Plus service offers the opportunity for advertisers to boost video advertising ...
Snap Mobile Launches Rich Media 5
Wednesday, July 31, 2013 by Richard Harris
Snap Mobile, the mobile advertising division of Pixel Media, today has announced the launch of Rich Media 5 (RM5), a set of eleven standardized mobile display rich media ad formats using HTML5 with interactive built-in touch gesture and native smartphone functions built-in.
The new service brings the same level of interactivity and engagement available on desktop ad...
The Development of Data Rich Mobile Apps explodes throughout 2012 into 2013
Wednesday, April 3, 2013 by Richard Harris
Significant growth in business orientated projects with over 50% developed in-house Financial Services, Manufacturing, Healthcare and IT/Telecoms sectors lead the wayResearch across hundreds of mobile app developers worldwide has identified a major growth in application projects, where data management and presentation is at the heart of the required functionality.T...
AnDevCon 2012 talks Android monetization
Friday, December 7, 2012 by Richard Harris
Are you having trouble monetizing your Android apps? Not knowing the buying habits of users, and not using in-app purchases could be the cause says Ehan Evans, Amazon’s Director of App Developer Services.At AnDevCon he provided some interesting insight into how some developers are getting rich off their Android apps. It's all about the process in how the user ...
