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In app purchases surged on Black Friday 2024
Wednesday, December 11, 2024 by Richard Harris
AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in consumer activity across shopping and e-commerce apps in the United States. The data reveals that Black Friday 2024 in-app purchases surged by 14% year-over-year (YoY) compared to Black Friday 2023. Purchases on Black Friday outpaced the average Friday in November 2024 by an im...
Gemini API powered Android apps
Tuesday, October 22, 2024 by Richard Harris
With the rise of Generative AI, Android developers now have access to capabilities that were once out of reach. These advancements, such as the ability to add image captioning without needing specialized computer vision knowledge, are now within reach for app creators.
Gemini API powered Android apps
In the coming weeks, the stable version of Vertex AI will be lau...
Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising
Monday, January 25, 2016 by Stuart Parkerson
Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...
Yahoo Reaches Out to Developers to Market Through Gemini Video App Install Ads
Friday, May 1, 2015 by Richard Harris
Developers can now access video app install ads on Yahoo apps and across thousands of apps through Yahoo App Marketing. Through audience targeting available with Yahoo Gemini video app install ads, including the recent integration of Flurry Personas, developers can reach users most likely to download their app. Developers can create video app install ads by adding ...