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Moving Past Facebook for Better Mobile Game Ad Targeting
Wednesday, October 8, 2014 by Fred Hsu
The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
Gondola Mobile Game Monetization Platform Launches at Game Developers Conference
Wednesday, March 19, 2014 by Richard Harris
White Shoe Media is Launching its new Gondola mobile game monetization platform at GDC this week. The company believes that it will succeed in the crowded analytics field because it promises to simply the use of analytics.According to Niklas Herriger, Founder & CEO, “Only actionable analytics are useful analytics. Everything else is noise. Only a tool that’s easy to...