App monetization strategies to try
Thursday, October 2, 2025 by Richard Harris
App monetization strategies to try focus on generating revenue from mobile applications. With millions of apps available on the Apple App Store and Google Play Store, developers face intense competition and must choose effective revenue models. Each strategy leverages user behavior and app engagement differently to produce income, making it essential to evaluate potenti...
In app subscriptions report for 2025
Monday, July 21, 2025 by Austin Harris
Adapty has released its 2025 State of In-App Subscriptions report, delivering a comprehensive analysis of global trends, pricing benchmarks, and growth strategies shaping today’s app economy. Based on anonymized data from more than $1.9 billion in tracked revenue and over 215 million transactions across 11,000+ apps, the report offers a data-driven roadm...
How to measure ux and design impact with insights from Vitaly Friedman
Wednesday, October 30, 2024 by Austin Harris
In the evolving landscape of digital design, the ability to measure the effectiveness and impact of user experience (UX) and design decisions is becoming increasingly crucial. Vitaly Friedman, a renowned expert in the field, emphasizes the importance of moving beyond subjective design choices to a more data-driven approach. His insights form the foundation of a new vide...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
Keeping startups agile and pivoting with MVPs
Wednesday, August 24, 2022 by Yasser Jilani
With low budgets and little time, startups need to react with speed and agility to launch products. Our product sat (and still sits) in the global online e-learning market, sized at approximately 250 billion US dollars in 2020, with the US contributing to 47% growth. The market was fierce and competitive, especially for new startups entering the market.
Minimum viabl...
Lucktastic helps Hooked On Phonics with user engagement
Tuesday, March 7, 2017 by Richard Harris
Hooked on Phonics believes that reading is the gateway to all learning and they focus on nurturing that thirst for knowledge with products that are fun, effective, and easy to use. That’s why they’ve brought together a dedicated team of parents, leading educators, interactive designers, writers, and artists. Through collaboration, research, and testing, they continually...
How PHP 7 Fits into SaaS App Development Goals
Saturday, February 27, 2016 by Dan Kuebrich
PHP 7 introduces significant performance improvements that will save you infrastructure dollars and improve your users’ wait time, but it also comes with some breaking changes on a range from obvious to subtle. Given the tradeoffs, how should you prioritize a stack update? While PHP 7 promises incredible speed improvements, the best path to optimizing app per...
SEWORKS to Release AppSecu.re SaaS Security Service for Mobile Apps
Wednesday, February 25, 2015 by Richard Harris
SEWORKS is releasing AppSecu.re, a SaaS security service for mobile apps. An SDK-based version of AppSecu.re is available to iOS developers now; a cloud-based version is currently in production.With AppSecure, developers can track each individual install of an application to detect for tampering, unauthorized changes, or attempts at app piracy. AppSecure gives clear vis...
Appurify Launches Public Beta of Mobile Test Automation Platform
Wednesday, September 25, 2013 by Richard Harris
Company announces product collaborations with Sencha and Adobe PhoneGap, releases free SDK for mobile developers to streamline test creation and debuggingSAN FRANCISCO—September 25, 2013—Appurify, the pioneer in mobile test automation on real devices, today announced the public beta of its platform for testing, run-time debugging and performance optimization of mobile a...
