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Yahoo Reaches Out to Developers to Market Through Gemini Video App Install Ads

Friday, May 1, 2015 by

Developers can now access video app install ads on Yahoo apps and across thousands of apps through Yahoo App Marketing. Through audience targeting available with Yahoo Gemini video app install ads, including the recent integration of Flurry Personas, developers can reach users most likely to download their app. Developers can create video app install ads by adding ...


Flurry Releases New Video Enabled Ad SDK for App Monetization

Tuesday, May 13, 2014 by

Flurry has released a new SDK that helps app publishers create the next generation of video-enabled ads. The new SDK allows developers and publishers to monetize their inventory through the Flurry RTB Marketplace by using the most advanced video standard, VAST (iAB’s Digital Video Ad Serving Template). By accessing video demand from both the Flurry Marketplace and ...


Flurry and Research Now Launch New Platform to Measure In App Advertising Effectiveness

Wednesday, March 26, 2014 by

Flurry and Research Now are partnering to improve mobile ad targeting and to better measure the effectiveness of in-app advertising. To do this, the companies have introduced ADimension Mobile offering a robust panel and behavioral data set on mobile consumers for marketers.Using Flurry’s advertising platform, Research Now has built the ADimensi...