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Developer news items we found relating to dmp

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Glispa-acquires-justAd-to-provide-a-better-ad-experience

Glispa acquires justAd to provide a better ad experience


Thursday, September 14, 2017 by

Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”...


A-guide-to-monetizing-apps-using-mobile-native-advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


Matomy-Media-Creates-New-mtmy-Mobile-Advertising-Agency

Matomy Media Creates New mtmy Mobile Advertising Agency


Thursday, July 28, 2016 by

The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...


SOASTA-Releases-Updates-to-Digital-Performance-Management-Platform

SOASTA Releases Updates to Digital Performance Management Platform


Tuesday, May 17, 2016 by

SOASTA has released the latest version of its Digital Performance Management (DPM) Platform, offering advancements in front-end web and mobile performance optimization and support for open source tools and frameworks such as JMeter.SOASTA’s DPM platform includes CloudTest for integrated load testing, mPulse for real user monitoring, TouchTest for mobile performance and ...


Sensor-Prototyping-and-Development-Platform-for-IoT-from-InvenSense

Sensor Prototyping and Development Platform for IoT from InvenSense


Wednesday, November 25, 2015 by

InvenSense has released the SensorStudio graphical development tool and the InvenSense FireFly development kit, offering a sensor prototyping and development platform for Internet of Things (IoT) applications.The InvenSense IoT development platform is centralized around InvenSense’s ICM-30630 MEMS 6-axis sensor (3-axis gyroscope + 3-axis accelerometer) with an integrate...


Teradata-Integrated-Marketing-Cloud-Offers-Expanded-Integrated-Solutions

Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions


Wednesday, October 28, 2015 by

Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...


Fortumo-Launches-Carrier-Billing-on-Windows-in-the-Philippines

Fortumo Launches Carrier Billing on Windows in the Philippines


Monday, October 12, 2015 by

Fortumo is working with Smart Communications, Inc. and Digitel Mobile Philippines, Inc. (DMPI), the mobile subsidiaries of Philippine digital services provider PLDT, are launching carrier billing on the Windows Phone Store app store. Fortumo’s direct carrier billing platform allows users to make payments over a data connection by confirming purchases with one click...


Manage-Reduces-SDK-Footprint-and-Enhances-Services-of-Its-Programmatic-Mobile-Ad-Serving-Platform

Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform


Friday, May 29, 2015 by

Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...


Millennial-Media-Grows-Mobile-Ad-Real-Time-Bidding-(RTB)-Offerings-with-Acquisition-of-Nexage-

Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage


Wednesday, September 24, 2014 by

Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...


Crosswise-Launches-New-Cross-Device-Mobile-and-Desktop-Identification-Data-Solution

Crosswise Launches New Cross Device Mobile and Desktop Identification Data Solution


Tuesday, July 29, 2014 by

Crosswise is launching a new cross-device identification service, a solution that provides a “data only” service that is completely neutral, free of media bias, and validated for accuracy by a quality score.The company, whose service enables tying specific users to all of their devices, will make this data available to all types of ad tech companies including devel...


Human-Demand-Introduces-Privacy-Compliant-Re-Engagement-and-Retargeting-Platform

Human Demand Introduces Privacy Compliant Re Engagement and Retargeting Platform


Wednesday, July 10, 2013 by

Human Demand Introduces Privacy Compliant Re-Engagement and Retargeting Platform Mobile DSP+DMP (Demand Side Platform + Data Management Platform) company Human Demand has announced a new app re-engagement platform available to developers to retain the users they have previously acquired through mobile re-engagement and retargeting. The program allows developer...