custom audiences
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Developer news items we found relating to custom audiences
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App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
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Facebook Analytics for Apps Offers New Functionality for Developers
Wednesday, October 28, 2015 by Richard Harris
Facebook has released new product improvements and features for its Facebook Analytics for Apps.Facebook Analytics for Apps is an analytics platform that helps developers understand how people are using an app through insights such as: How people use an app across different devices; Aggregate demographics about the people using an app or website;how different groups of ...
Saleforce Releases Active Audiences Advertising and Marketing Platform
Wednesday, March 25, 2015 by Richard Harris
Saleforce has announced the availability of Active Audiences as part of the Salesforce Marketing Cloud to provide an opportunity for companies to manage, segment, and synchronize CRM in real-time with advertising across Facebook, Twitter, and the mobile app ecosystem with Facebook Audience Network.The new tool provides the ability to connect advertising to each customer...
Facebook to Let App Developers Target Ads By Device
Friday, July 25, 2014 by Richard Harris
Developers who market on Facebook will soon be able to reach people using specific mobile devices, such as a Samsung Galaxy S5, iPhone 5s, or an HTC One. Previously there was only the ability to target iOS or Android, minimum OS version and Wi-Fi only users.For example, developers can deliver ads to people specifically using a Google Nexus 10 with a minimum OS version o...
App Developers Will Soon Be able To Reach Users Outside of Their App on Facebook
Saturday, October 19, 2013 by Richard Harris
Developers will soon be able to reach current users or those who have visited their app but did not make a purchase, through new features being created in Facebookâs Custom Audience marketing program.
Facebook is in the early stages of the new enhanced Custom Audience features and will be rolling them out to a small group of beta testers with plans to offer the new se...
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