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Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions

Wednesday, October 28, 2015 by Stuart Parkerson

Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...

Appboy Launches Conversion Tracking to Measure and Improve App Marketing

Friday, January 23, 2015 by Richard Harris

Appboy, which offers a marketing automation platform for app publishers, has recently launched conversion tracking, providing the opportunity to access a more comprehensive view of campaign effectiveness. Conversion tracking provides the ability to set custom campaign goals and monitor the actions users take after receiving a message. The AppBoy platform provide to...

Twitter Opens Mobile App Promotion Program Out of Beta

Wednesday, July 2, 2014 by Richard Harris

Announced earlier this year in beta, Twitter’s new mobile app promotion platform provides the ability to create promoted tweets that link directly to the Android and iOS app stores, where users can then download the app immediately.The platform leverages Twitter’s existing targeting capabilities, including interest, keyword, TV targeting and tailored audiences...

Google Introduces Tag Manager for Mobile Apps and Updated Analytics Services SDK

Tuesday, August 20, 2013 by Stuart Parkerson

First announced at Google I/O, Tag Manager for mobile apps is now available. The free service allows developers to publish their apps and change analytics, remarketing and conversion tracking on the fly without updating the app. Developers can add tags to Android and iOS apps by including the Google Analytics Services SDK into their app. The SDK utilizes both Google ...