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Developer news items we found relating to brand marketing
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Marketing experts say data analytics was a good bet
Friday, February 15, 2019 by Austin Harris
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...
AI driven database platform Travelsify raises 5M
Friday, September 28, 2018 by Austin Harris
Travelsify has closed 5 million in a new funding round, led by AccorHotels, with participation from existing investors. Founded in April 2016, the startup raised more than 8 million to date and created a unique AI-driven database of more than 1 million Hotel DNA, Restaurant DNA, and Vacation Rental DNA worldwide.
Travelsify will use the capital to help hospitality gr...
Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
ApexBrasil showcases Brazil's finest at SXSW
Friday, March 10, 2017 by Austin Harris
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) will showcase 68 of Brazil’s most exciting companies at the 2017 SXSW Interactive Festival. As part of its mission to bring the best of Brazil to the world’s global investors and trade fairs, Apex-Brasil will share the abundance of opportunities that exist in its vibrant ecosystem with attendees at SXSW I...
CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising
Tuesday, May 31, 2016 by Richard Harris
We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...
2016 Virtual Reality Analytics Web Summit Will Be On March 16
Monday, February 22, 2016 by Richard Harris
Greenlight VR will host the 2016 Virtual Reality Analytics Web Summit on March 16 providing education on the expanding generation of analytics solutions for the virtual reality industry. The event offers eight hours of presentations via WebEx.Registration before February 24 is $119 and after that date is $299. Participants in the San Francisco area will also have the op...
App Developers Conference Survey Finds Piracy and Discoverability are Big Problems
Monday, September 30, 2013 by Richard Harris
Piracy and discoverability are the top issues facing app developers today, according to new research conducted by the organizers of the inaugural App Developers Conference (ADC). In order to paint a picture of the app development landscape as it stands right before ADC, more than 250 app creators were surveyed on topics ranging from targeted platforms and app stores to...
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