Sam's Club Now is opening with no cashiers and putting mobile first
Monday, October 29, 2018 by Richard Harris
Sam's Club has said they are real close to opening a new store centered around mobile and scan-and-go technology in Texas - it's called Sam's Club Now. It aims to be a mobile-first shopping experience, similar to Amazon Go stores, powered by the new Sam’s Club Now mobile app, where your entire shopping experience from browsing to pa...
2017 looks to be the year to make make money with transportation apps
Wednesday, November 9, 2016 by Richard Harris
Proxbook has released its Q3 2016 Proxbook Report, which has aggregated information from more than 350 Proximity Solution Providers and reveals latest trends, facts and figures from the global proximity industry as well as the growth and opportunity for proximity marketing in the transportation industry including airports and ground mass transit. This is the 6th edition...
Why Major US Sports Franchises Are Embracing Beacon Technology
Wednesday, August 3, 2016 by Stuart Parkerson
A new report from proximity marketing firm Proxbook titled “Proximity Marketing in Sports & Events - Q2 2016 Report,” takes an in-depth look at how the major North American sports leagues and franchises are leveraging location aware technology to increase engagement with fans and expand marketing efforts.According to the report authors, “Beacons and proximity techno...
CTIA Super Mobility 2016 Dives Deep Into Connectivity and IoT
Tuesday, August 2, 2016 by Richard Harris
CTIA Super Mobility 2016 will offer an in-depth focus on the vertical markets that comprise the connected life for business, home, networks, retail, health, auto, media and money. The event will be held September 7 - 9, 2016 at the Sands Expo & Convention Center in Las Vegas, Nevada.The event includes exhibits, keynotes and interactive smart experiences that demonst...
Swirl Networks Announces Support for Google's Eddystone Beacon Technology
Wednesday, April 20, 2016 by Richard Harris
Swirl Networks has announced that its company’s solutions now fully support the Google’s Eddystone-EID beacon broadcast frame adding to Swirl’s existing support for Eddystone formats including Eddystone-URL, which allows Google Chrome users to access URL’s relevant to their surroundings, and Eddystone-UID, an open beacon format that supports Android and iOS devices.&nbs...
Blue University LIVE Provides IoT Bluetooth Technology Training for Developers
Thursday, April 14, 2016 by Stuart Parkerson
The Bluetooth Special Interest Group (SIG) has announced the 2016 dates for its Blue University LIVE, a global series of full-day training sessions for developers new to Bluetooth technology. Blue University LIVE provides the opportunity for developers to learn how to build and connect Bluetooth enabled products. The in-person training sessions gives developers the...
MobileBridge Adds 360 degree Imaging to Mobile Marketing Automation
Wednesday, August 26, 2015 by Stuart Parkerson
MobileBridge is rolling out new advanced content creation and integration functionality for its app relationship management platform. The new functionality includes 360 degree imaging and the ability to assign loyalty points based on in-app actions for and tying engagement with in-app usage patterns. This new functionality facilitates the creation of interactive co...
Google Jumps into BLE Beacon Development in a Big Way
Tuesday, July 14, 2015 by Stuart Parkerson
Google is rolling a new set of features and services to help developers build apps using beacon technology. This includes a new open format for Bluetooth low energy (BLE) beacons to communicate with devices, a way for developers to add this data to apps and to Google services, as well as a way to manage a fleet of beacons efficiently.Google calls this new and open frame...
Understanding the Purpose and Mobile Marketing Capabilities of GPS, Wi Fi and Beacons
Thursday, April 9, 2015 by Stuart Parkerson
Today’s Smartphone-enabled location data combined with location-based marketing initiatives offer a way of reaching and interacting with consumers unlike any time in history. Location based marketing opportunities and challenges are forcing companies to rethink how they communicate with customers (and how these customers communicate with them). For example, I was r...
Location Aware Technology Helps a Hospital’s Customers Navigate Indoors
Tuesday, January 27, 2015 by Stuart Parkerson
Two of the biggest challenges for any business with large campuses are customer navigation and asset protection. Retailers, government agencies, college campuses – the list goes on.It’s particular challenge for hospitals. Think about it - hospitals don’t have regularly visiting customers. And their primary customer – patients – may be there just for the day, having to n...
Random Thoughts as I Leave CES International
Monday, January 12, 2015 by Stuart Parkerson
If I can sum up CES and Las Vegas as a whole, I have to say one word – walking. I have walked more in four days that I did the past month. Next time I’m bringing more comfortable shoes.Of course, I was there to see the event from an app development perspective. I kicked off my trip with the AT&T Developer Conference on Sunday/Monday, APPNATION VI on Monday...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
Will iBeacons Break Out This Holiday Retail Season
Monday, November 10, 2014 by Stuart Parkerson
Black Friday or Cyber Monday – which is bigger? Actually, that question may be a moot point, as many retail pundits think that Thanksgiving day in the US may quickly overtake those two days as more retail stores open their doors in advance of Black Friday. What better way to work off the drowsiness from the effect of the Tryptophan in your turkey than by getting out and...
Educating Consumers on iBeacons and Other Location Aware Mobile Technology
Friday, October 31, 2014 by Stuart Parkerson
Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...
Developers Can Use Utilize Magnetic Anomalies Inside Buildings to Augment App Location Services
Friday, May 23, 2014 by Stuart Parkerson
A new twist on geomapping APIs for app development is currently in beta from IndoorAtlas. Called “geomagnetic based mapping” the platform uses a smartphone’s magnetometer for location based services indoors without needing any type of Wi-Fi or beacon type connectivity. The platform currently supports iOS and Android.IndoorAtlas utilizes magnetic anomalies inside buildin...
MobPartner’s New MobRetail Tracking Platform Utilizes Beacon Technology to Measure App Engagement
Thursday, April 24, 2014 by Richard Harris
MobPartner has released its new MobRetail Tracking Platform which uses beacon technology which provides the ability to measure how the use of mobile influences in-store traffic and sales. In-store beacon technologies enable retailers to create micro-locational marketing and promotional campaigns, even down to specific parts of a store such as an aisle.The MobR...
Parallel 6 Integrates beacons Into It's Captive Reach Platform
Wednesday, April 9, 2014 by Richard Harris
Parallel 6 has integrated beacon technology into its Captive Reach platform providing consumer insights and analytics, while allowing marketers to utilize the back end administrative technology.The addition of beacon technology will serves as an extension to Captive Reach’s current module, geolocation. While geolocation has the capabilities to track users when they...
Mobiquity Technologies Releases Mobile SDK for Beacon Network
Thursday, April 3, 2014 by Stuart Parkerson
Mobiquity Technologies has announced the release of its SDK designed to allow retailers and brands to access the company's Mobiquity Networks' Bluetooth LE Beacon network. Mobiquity Networks says it already owns and operates the nation’s largest location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technolog...
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