ar advertising

ar advertising news search results

Developer news items we found relating to ar advertising

5 results
The-future-of-AI-in-advertising-for-mobile-could-be-audio-centric

The future of AI in advertising for mobile could be audio-centric


Friday, July 19, 2019 by

Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...


CBS-partners-with-Unity-to-provide-an-AR-ad-solution

CBS partners with Unity to provide an AR ad solution


Monday, July 1, 2019 by

CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide. “Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...


Why-AR-advertising-is-hard

Why AR advertising is hard


Friday, June 21, 2019 by

To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...


ironSource-expands-their-in-app-programmatic-marketplace

ironSource expands their in-app programmatic marketplace


Friday, April 27, 2018 by

ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...


AR-mobile-ads-for-games-launched-by-ironSource

AR mobile ads for games launched by ironSource


Monday, November 20, 2017 by

ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...