The future of AI in advertising for mobile could be audiocentric
Friday, July 19, 2019 by Richard Harris
Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...
CBS partners with Unity to provide an AR ad solution
Monday, July 1, 2019 by Richard Harris
CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.
“Through the introduction of new ad formats like AR, we are continuing to create meaningful moments for CBS ...
Why AR advertising is hard
Friday, June 21, 2019 by Richard Harris
To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximat...
ironSource expands their inapp programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
AR mobile ads for games launched by ironSource
Monday, November 20, 2017 by Richard Harris
ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...
Unity Releases Call for Speakers and Award Nominations for Unite 2015
Tuesday, June 9, 2015 by Richard Harris
Unity’s developer conference, Unite 2015, will take place September 21-23 in Boston at the John B. Hynes Veterans Memorial Convention Center. Unity has opened the call for speakers and those who are interested in speaking have until June 12 to submit a talk proposal. Details on topic submissions can be found on the speaker submission page. The event will also ...
What You Need to Know About APIs to Build Mobile Applications
Sunday, June 1, 2014 by Ronnie Mitra
If you are building a mobile application, it’s likely that you’ll end up implementing some form of a backend integration to make your app work. Although there are some mobile apps that live on isolated islands of connectivity, most apps need to talk to backend servers to deliver the user experiences that modern users want.The need for backend connectivity stems from the...
TV of Tomorrow Show to Host Hackathon Focused on Video Centric Apps
Thursday, May 22, 2014 by Richard Harris
TV of Tomorrow Show SF 2014 is hosting a companion event, the TVOT Hackathon 2014, which brings together hackers, directors, and other creatives and experts from the worlds of television, online video, advertising, big data, visual and sound design, display technology, art, music and beyond, to envision and build the TV of Tomorrow.The details:When: The TVOT Hackat...
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