appview

appview news search results

Developer news items we found relating to appview

2 results
Digital-Performance-Winners-and-Losers-from-the-Super-Bowl

Digital Performance Winners and Losers from the Super Bowl


Wednesday, February 10, 2016 by

Prior to the big game we published the article Online Performance Is as Important as In-Game Performance for the Super Bowl providing a deep dive into how digital performance management is particularly important during “spikey” events such as the Super Bowl, where digital performance can make or break a brand.    Now we are starting to ...


Leveraging-ContextDriven-Mobile-Advertising-to-Drive-User-Engagement

Leveraging ContextDriven Mobile Advertising to Drive User Engagement


Monday, February 8, 2016 by

URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...