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Saturday, February 22, 2014 by Andrew Bud
What’s wrong with collecting personal information? In short – nothing. Commerce has always been about a mutually beneficial exchange; providing products and services in return for cash or an equivalent value exchange. New business models such as free-2-play or ad-funded content have accelerated the growth of the data-fuelled app economy. However the data collected ...
Report Shows Most People Don't Trust Mobile Security When Purchasing Goods and Services
Thursday, February 20, 2014 by Richard Harris
Global study in association with AVG Technologies indicates that 30 per cent of consumers worldwide consider Trust as the single largest obstacle to using mobile to purchase goods and servicesMEF, the global community for mobile content and commerce, today announced the results of its second annual Global Trust Report. The 2014 report, carried out in partnership with&n...
MEF launches AppPrivacy™ the online privacy tool for mobile app developers to build consumer trust
Thursday, September 12, 2013 by Richard Harris
Free global service and resources backed by international industry Working Groupwww.appprivacy.net 12 September, 2013, London and San Francisco: MEF, the global community for mobile content and commerce, today launched AppPrivacy™ with the goal to build consumer trust in mobile apps by helping developers apply best practice in the collection and sharing of per...