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About that new AdMob open bidding platform
Wednesday, March 21, 2018 by Christian Hargrave
Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...
YuMe Provides App Developers With New Enhancements to its First Party Data Driven Audience Measurement SDK
Wednesday, November 20, 2013 by Stuart Parkerson
YuMe, which provides digital video brand advertising solutions, has launched the latest iteration of its Audience-Aware SDK.
New additions to the SDK includes Audience Insights which provides a picture of an app audience’s demographics and interests. Enhancements to YuMe’s Audience Amplifier include the ability to utilize first-party and SDK data to create distinct au...