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Developer news items we found relating to app value
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The mobile printing six best practices for developers
Monday, August 14, 2017 by Patrick Chen
When creating apps, a developer works hard to ensure optimal functionality and a great user experience - so it's critical that an app is truly the best it can be for its audience. These days, ensuring functionality and engagement means adding mobile print to an app. Mobile printing is an unmet need in many apps: According to an InfoTrends study, 95 percent of consumers ...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
Google DoubleClick Team Publishes Mobile App Monetization Bootcamp Series
Monday, January 11, 2016 by Richard Harris
The Google DoubleClick team recently published a four part Mobile Bootcamp series to help provide app publishers create strategies for reaching, engaging, and monetizing app audiences.Part 1 offers advice on how to grow an app audience. Presented by Cheney Tsai, a Mobile Solutions Consultant at Google, who recommends five steps to help developers connect with audie...
Don’t Let Your App Offer a DMV Like Experience
Wednesday, December 31, 2014 by Stuart Parkerson
I’ve yet to meet anyone who looks forward to going to the DMV. I just renewed my driver’s license and could not do so online so I trudged down to the DMV office and did the DMV dance. You know the routine - sign in and wait, then talk to someone and wait - repeat that process until you finally reach your goal.I bring this up because I want to point out that, while I hav...
Don’t Lose a New App User: Learn How to Engage Them in Less Than 10 Seconds
Friday, September 19, 2014 by Stuart Parkerson
Congratulations! You’ve done a great job of marketing your app and you’ve convinced someone to download it. You are set right? But wait, what happened? The user bailed and never came back. Ouch! All that marketing work gone to waste. What happened? Perhaps the problem was you made it too hard for the user to get started and ultimately integrate the app in their dai...
Best Practices for Developers and Publishers for Pitching Your App to the Media
Monday, May 19, 2014 by Artyom Dogtiev
When it comes to putting together a marketing plan for a mobile app promotion, a public relations component is always part of the mix. (Or at least it should be!) The most prominent part of public relations is media pitching: An effort to get your mobile app reviewed on relevant blogs and app review sites. Experience shows us that media relations is one of the most misu...
App Marketing on the Cheap!
Friday, November 22, 2013 by Khalil Dandan
How to Successfully Market an App Without a Big Budget
App developers often spend most of their time developing an
app and very little time promoting it. With over 1.6 million apps available in
the App Store, Google Play, and Microsoft Phone Market Place combined, gaining
visibility for your app can seem like a daunting, intimidating ...
What is lifetime value for an app
Wednesday, November 28, 2012 by Richard Harris
It’s not surprising that the traditional marketer‘s favourite tool has eventually found its way into an app developer’s life – sooner than expected and with good reason. Let’s face it – your app is your business and you want to measure, monitor and control the value your users bring to your business. Customer Lifetime value -CLV or LTV, as different people choose to cal...
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