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How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
Four privacy questions every developer needs to answer
Wednesday, September 13, 2017 by Morgan Reed
Over the past twelve months, the internet-connected doll My Friend Cayla went from one of the hottest toys of the holiday season to an internationally-classified "espionage device." The doll was the subject of an FBI warning, banned from sale or ownership in Germany, and eventually dropped from every major retailer in the United States. Despite the nearly universally hi...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
App Store Optimization Developer Cheat Sheet
Monday, June 22, 2015 by Stuart Parkerson
App Store Optimization (ASO) shouldn’t be rocket science. It’s about app discovery and one of the most important steps in the process is to get your app store listing right. You want to do everything possible to help potential users find your app and when they do, you need to make sure that what they see moves them in a way that gives you the best chance for them t...
Freemium Apps could see less revenue with new Apple Change
Friday, March 22, 2013 by Richard Harris
In a move by Apple to help curve the way users can accidentally perform an in-app purchase for something they weren't aware of, a new change to the desktop version of itunes warns users the app contains in-app purchases. The new notice appears under the price bar and the app icon in app listings.This change hasn't made it's way to the app store listings (yet) but my gue...
Ad networks want mobile game developers traffic
Tuesday, November 27, 2012 by Richard Harris
Executives from Tapjoy, ChartBoost and others discuss their different and sometimes controversial approaches to app monetizationIf this hasn't happened to you yet, it will soon: you're playing a mobile game and you see an in-app ad for another game inside it. Normally you might ignore such things, but this one is offering a reward--free virtual currency, perhaps--for th...
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