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Developer news items we found relating to app personalization
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Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
Mobiquity and Insert come together to help with inapp engagement
Wednesday, December 21, 2016 by Austin Harris
Mobiquity and Insert just formed a new partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity's end-to-end mobile services with Insert's technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.As enterprise brands i...
True App Personalization Is a Powerful New Engine for Customer Engagement
Thursday, April 9, 2015 by Dan Sines
Apps and a mobile-first world have put engaging user experiences at the top of the priority list for today’s smart, successful businesses. If your company doesn’t offer an intuitive, user-friendly app that delights the consumer based on the time, the place, and just as importantly, the person using it, you’ve lost a huge opportunity to build brand loyalty.Over the last ...
Communicate to Your Mobile Users Relevantly: Use Personalization App Marketing Methods and See Your Bottom Line Grow
Friday, January 30, 2015 by Stuart Parkerson
We all know that it is hard to get new users to try out an app. Most people have around 25 apps on their phones (depending on the information source, it is a little higher or lower, but that is a safe number to work with). It cost money, time, and more to convince someone to add your specific app to their group of apps on their device, and having done that, you need to ...
App Developers Who Personalize Their Mobile Apps See User Engagement Soar
Monday, December 8, 2014 by Stuart Parkerson
People use mobile apps. It’s hard to keep that in mind sometimes when developing an app, because we can lose track of users as we concentrate on the specific purpose of the app. The reality is that the primary reason for any app to exist is for it to be used. And, individually, it will be used more often if that person accessing the app feels that it fits them and their...
Woofound Becomes Traitify Launches Personality API Combining Big Data and Psychology
Wednesday, June 18, 2014 by Stuart Parkerson
Traitify has announced the launch of its Personality API as well as its official rebrand from Woofound to Traitify – reflecting its broader vision to make personality actionable within apps. The API utilizes Traitify’s core technology and allows developers to leverage their user’s personality to facilitate customer personalization. The embeddable Personality API i...
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