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Developer news items we found relating to app personalization
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
Mobiquity and Insert come together to help with in-app engagement
Wednesday, December 21, 2016 by Christian Hargrave
Mobiquity and Insert just formed a new partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity's end-to-end mobile services with Insert's technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.As enterprise brands i...
True App Personalization Is a Powerful New Engine for Customer Engagement
Thursday, April 9, 2015 by Dan Sines
Apps and a mobile-first world have put engaging user experiences at the top of the priority list for today’s smart, successful businesses. If your company doesn’t offer an intuitive, user-friendly app that delights the consumer based on the time, the place, and just as importantly, the person using it, you’ve lost a huge opportunity to build brand loyalty.Over the last ...
Woofound Becomes Traitify Launches Personality API Combining Big Data and Psychology
Wednesday, June 18, 2014 by Stuart Parkerson
Traitify has announced the launch of its Personality API as well as its official rebrand from Woofound to Traitify – reflecting its broader vision to make personality actionable within apps. The API utilizes Traitify’s core technology and allows developers to leverage their user’s personality to facilitate customer personalization. The embeddable Personality API i...