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Developer news items we found relating to app acquisition
Resources to Help You Make Mid Year App Marketing Adjustments
Thursday, June 11, 2015 by Stuart Parkerson
Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...
Don't Use the Same App User Engagement Strategies from Last Year
Saturday, February 14, 2015 by Stuart Parkerson
One thing we learned in 2014 is that the app reigns supreme. Time spent in mobile apps now far outweighs time spent on the mobile web. The fact that there are 1.2 million apps in the Apple App Store alone means that you have a lot of competition if you want to be one of the 25 apps the average person has on their mobile device. And if you’re lucky enough to be one ...
What Does 2015 Have in Store for App Marketing and Promotion
Monday, January 12, 2015 by Stuart Parkerson
There is an old saying that states, “You can only know where you're going if you know where you've been.” I bring this up because if you’re planning out your mobile marketing strategy for 2015, you better understand what happened in 2014. For example, did you know that phones with at least a 5-inch screen saw increases in the time that users spent in app as high as 142%...
Urban Airship’s Push Messaging Platform Rolls Out New Functionality for Mobile User Engagement
Saturday, August 30, 2014 by Richard Harris
Urban Airship has announced enhancements to its push messaging platform including cross-platform support for widgets and button-enabled interactive notifications in iOS 8 and rich notifications in Android 4.3 and Amazon Fire OS.The new enhancements were added to help drive deeper engagement outside of apps, on device lock screens and in the Notification Center, by offer...
Appcelerator Debuts Appcelerator Insights Real Time App Analytics Service
Saturday, December 28, 2013 by Stuart Parkerson
Appcelerator has announced Appcelerator Insights which enables business and IT professionals to measure success metrics across their apps, including acquisition, engagement, retention, and quality.
Appcelerator Insights tracks a number of metrics including the following:
Acquisition - including the number of app installs and connected devices to show the...
App Monetization and App Analytics Companies Kontagent and PlayHaven to Merge
Monday, December 16, 2013 by Stuart Parkerson
Kontagent and PlayHaven have announced a agreement to merge the two companies, combining Kontagent's analytics solution with PlayHaven's acquisition, engagement, and monetization tools.The merger will create a new company offering a single platform to help developers, publishers and advertisers understand users, predict meaningful behaviors and take actio...