app acquisition

app acquisition news search results

Developer news items we found relating to app acquisition

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Selling-your-app-and-what-you-should-know

Selling your app and what you should know


Monday, April 10, 2017 by

The app market has changed significantly over the last few years. Google Play, for example, had 600,000 apps in 2012. Now it has more than 3 million. Despite this, a report from Nielsen suggests that users only use 27 apps per month. As a result, it is increasingly difficult for developers and app owners to maintain engagement and to successfully monetize their apps.Acc...


Resources-to-Help-You-Make-Mid-Year-App-Marketing-Adjustments

Resources to Help You Make Mid Year App Marketing Adjustments


Thursday, June 11, 2015 by

Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...


Don

Don't Use the Same App User Engagement Strategies from Last Year


Saturday, February 14, 2015 by

One thing we learned in 2014 is that the app reigns supreme. Time spent in mobile apps now far outweighs time spent on the mobile web. The fact that there are 1.2 million apps in the Apple App Store alone means that you have a lot of competition if you want to be one of the 25 apps the average person has on their mobile device. And if you’re lucky enough to be one ...


What-Does-2015-Have-in-Store-for-App-Marketing-and-Promotion

What Does 2015 Have in Store for App Marketing and Promotion


Monday, January 12, 2015 by

There is an old saying that states, “You can only know where you're going if you know where you've been.” I bring this up because if you’re planning out your mobile marketing strategy for 2015, you better understand what happened in 2014. For example, did you know that phones with at least a 5-inch screen saw increases in the time that users spent in app as high as 142%...


The-Synergistic-Approach-to-Mobile-App-User-Engagement:-The-Sum-of-Your-Data-is-Greater-Than-Its-Parts

The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts


Monday, October 20, 2014 by

Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...


Urban-Airship’s-Push-Messaging-Platform-Rolls-Out-New-Functionality-for-Mobile-User-Engagement

Urban Airship’s Push Messaging Platform Rolls Out New Functionality for Mobile User Engagement


Saturday, August 30, 2014 by

Urban Airship has announced enhancements to its push messaging platform including cross-platform support for widgets and button-enabled interactive notifications in iOS 8 and rich notifications in Android 4.3 and Amazon Fire OS.The new enhancements were added to help drive deeper engagement outside of apps, on device lock screens and in the Notification Center, by offer...


Appcelerator-Debuts-Appcelerator-Insights-Real-Time-App-Analytics-Service

Appcelerator Debuts Appcelerator Insights Real Time App Analytics Service


Saturday, December 28, 2013 by

Appcelerator has announced Appcelerator Insights which enables business and IT professionals to measure success metrics across their apps, including acquisition, engagement, retention, and quality. Appcelerator Insights tracks a number of metrics including the following: Acquisition - including the number of app installs and connected devices to show the...


App-Monetization-and-App-Analytics-Companies-Kontagent-and-PlayHaven-to-Merge

App Monetization and App Analytics Companies Kontagent and PlayHaven to Merge


Monday, December 16, 2013 by

Kontagent and PlayHaven have announced a agreement to merge the two companies, combining Kontagent's analytics solution with PlayHaven's acquisition, engagement, and monetization tools.The merger will create a new company offering a single platform to help developers, publishers and advertisers understand users, predict meaningful behaviors and take actio...