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Developer news items we found relating to amplitude

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Building a Modern Growth Stack

Tuesday, December 27, 2016 by Janice Ryan

At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...

AdTrial: The new playable ad format from Playdigious

Wednesday, October 19, 2016 by Richard Harris

Playdigious, has announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game. The content delivered via AdTrial provides a true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale. Equally, ...

Amplitude finds user retention actually much higher than industry averages

Wednesday, October 12, 2016 by Richard Harris

Product analytics company Amplitude recently surpassed tracking and processing over 1 trillion user actions. From their customer data, Amplitude released surprising findings about one of the industry’s most important growth metrics: user retention. The analysis revealed that many app developers and entrepreneurs might be significantly underestimating thei...

Product Development Managers and Marketers Are Increasingly Engaging with Analytics

Friday, March 18, 2016 by Richard Harris

Amplitude has released its State of Analytics 2016 report which is based on a survey of C-level executives, VPs, directors, and product and marketing managers. The report provides insight into analytics trends, the importance of analytics in driving business decisions, pain points and the types of analytics tools being used. The survey reports that key users of ana...

Amplitude Releases Web and Mobile Analytics Update to Identify Specific User Behaviors

Friday, March 11, 2016 by Stuart Parkerson

Amplitude Analytics has updated the company’s behavioral analytics platform with the launch of Compass, which helps pinpoint specific user behaviors that drive long-term retention. Compass scans through all of a company’s available user data and reveals which behaviors lead users to long term engagement. The Amplitude analytics platform segments users by properties...