3/18/2016 2:05:55 PM
Product Development Managers and Marketers Are Increasingly Engaging with Analytics
Amplitude,App Analytics
App Developer Magazine

Product Development Managers and Marketers Are Increasingly Engaging with Analytics

Richard Harris Richard Harris in Analytics Friday, March 18, 2016

Amplitude has released its State of Analytics 2016 report which is based on a survey of C-level executives, VPs, directors, and product and marketing managers. The report provides insight into analytics trends, the importance of analytics in driving business decisions, pain points and the types of analytics tools being used. 

The survey reports that key users of analytics are not only data scientists - they are people who can make strategic business decisions. Of analytics users surveyed, the majority described themselves as: having a job title of manager or VP/director in product development or marketing and were interested in engaging in questions about increasing engagement and retention.

Among the findings of the report:

- There is a strong focus on wanting to understand what user behaviors keep them coming back to an app as 43% wanted to know about discovery and attribution and 31% about frequency and stickiness.

- 58% of the respondents are currently using event-based product analytics.

- 86% of respondents found event-based analytics to be very important or “mission critical” for their business.

- 60% report using two or more different analytics tools at the same time.

- Cost and complicated interfaces are the top pain points for respondents at 45% each.

Read more: https://amplitude.com/blog/2016/03/17/state-of-ana...

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.