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Developer news items we found relating to advertising performance
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Mobile reward videos showed consistently high eCPM in 2016
Friday, February 17, 2017 by Richard Harris
ironSource has announced the launch of its Industry eCPM Index, an insights engine for tracking regional and global eCPM rates and optimizing mobile app ad campaign effectiveness over time. Ideal for mobile app developers, the ironSource Industry eCPM Index provides insight into app ecosystem advertising performance across region, time of year, geography, ad units, and ...
Appodeal's Programmatic Ad Mediation Platform Now Offers Ad Effectiveness Analytics
Wednesday, May 18, 2016 by Richard Harris
Appodeal has announced new functionality to its programmatic ad mediation for mobile apps, including a new Insights feature giving publishers multidimensional intelligence into the effectiveness of in-app ads. With this information, app publishers can take proactive steps to improve ad revenue generation across various audiences, device types and network usage scenarios...
Microsoft Streamlines Ad Management Process for Windows Store Apps
Tuesday, September 8, 2015 by Richard Harris
The Windows Dev Team has announced it has streamlined the process for app ad management in the Windows Store. In the past, for apps using any of the Microsoft Advertising SDKs, the ads-in-app creation, advertising reports, and financials have been managed in Windows pubCenter, while the app itself is submitted to the Windows Store and managed in the Windows Dev Center.N...
Beachfront Media Rolls Out Beachfront.iO
Tuesday, May 14, 2013 by Richard Harris
App Developers Can Now Maximize Revenue with Video Advertising Across Mobile, Web, and Connected TV ExperiencesBeachfront Media, the video everywhere company, today announced the unveiling of Beachfront.iO, a revolutionary mobile video advertising mediation platform designed for app developers who want to monetize their mobile applications with video advertising. ...
