advertising on mobile

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Developer news items we found relating to advertising on mobile

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Mobile-user-behavior-is-changing-quickly-says-new-Appnostic-report-

Mobile user behavior is changing quickly says new Appnostic report


Monday, June 3, 2019 by

Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey. Consumers unlock their smartphones an average of 70 times a day - and each t...


Mobile-advertising-trends-to-watch-in-2019

Mobile advertising trends to watch in 2019


Tuesday, May 28, 2019 by

PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...


The-best-places-to-market-your-app-listed-in-new-report-from-AppsFlyer

The best places to market your app listed in new report from AppsFlyer


Monday, March 25, 2019 by

AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google. Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Adikteev-mobile-marketing-platform-raises-$12M

Adikteev mobile marketing platform raises $12M


Tuesday, February 20, 2018 by

Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...


Re-engage-mobile-app-users-with-the-latest-YouAppi-solution

Re-engage mobile app users with the latest YouAppi solution


Monday, January 29, 2018 by

YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...


A-guide-to-monetizing-apps-using-mobile-native-advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


Mobile-video-challenges-most-app-marketers-new-report-says

Mobile video challenges most app marketers new report says


Wednesday, June 28, 2017 by

If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...


Weather-apps-have-the-highest-mobile-ad-eCPM-finds-new-report

Weather apps have the highest mobile ad eCPM finds new report


Thursday, June 8, 2017 by

A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report",  data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...


Monetizing-apps-without-alienating-users:-A-chat-with-Receptiv-

Monetizing apps without alienating users: A chat with Receptiv


Wednesday, May 3, 2017 by

We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...


iPad-Now-Generating-More-Revenue-Per-Impression-Than-Any-Other-Device

iPad Now Generating More Revenue Per Impression Than Any Other Device


Wednesday, November 11, 2015 by

Opera Mediaworks has published its Q3 2015 State of Mobile Advertising Report and one of the top findings that the report demonstrates is the fact that Apple has regained it’s no. 1 spot for revenue, spurred by the popularity of ad videos coupled with iPad usage.The report’s data is a taken from activity on the Opera Mediaworks' mobile ad platform which reaches 1.1 bill...


Advertising-Apps-on-TV-is-Growing-In-Popularity

Advertising Apps on TV is Growing In Popularity


Friday, August 7, 2015 by

App publishers continue to look at every potential opportunity to reach new users and the inclusion of traditional media is becoming more prevalent among mobile app and games, as companies are running app marketing campaigns across mobile, web, TV and print.Quaid Media works with companies to launch TV campaigns and the company that it has booked more than 12,000 TV spo...


Mobile-Users-Place-Their-Advertising-Value-at-$10.80-Per-Minute

Mobile Users Place Their Advertising Value at $10.80 Per Minute


Monday, July 13, 2015 by

Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...


Taptica-Listed-As-One-Of-TUNE’s-Top-25-Advertising-Partners

Taptica Listed As One Of TUNE’s Top 25 Advertising Partners


Wednesday, December 10, 2014 by

Taptica was just listed as one of TUNE’s Top 25 Advertising Partners – Fall Edition 2014. Taptica is a mobile demand-side platform (DSP) for advertising agencies and brands. There are currently over 500 MobileAppTracking integrated partners which were judged and scored based on three areas. These areas include Install Volume, Revenue Per Install and Client Adoption...


Perion-Network-Launches-GrowMobile-Cross-Network,-Self-Serve-Mobile-Advertising-Platform

Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform


Tuesday, November 18, 2014 by

Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of P...


AOL-to-Offer-Native-Mobile-Ad-Units-for-Techcrunch,-Huffington-Post-and-Other-AOL-Digital-Properties

AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties


Sunday, April 27, 2014 by

AOL has announced a new native ad unit that will allow marketers to run advertising across mobile sites and apps.The new native unit currently reaches 86 million users per month, via AOL owned-and-operated mobile properties and apps including TechCrunch, Huffington Post, DailyFinance, Engadget, AOL Mail and Autoblog as well as through third-party publishing partner...


Native-Advertising-On-Mobile-Is-Growing

Native Advertising On Mobile Is Growing


Monday, March 24, 2014 by

According to eMarketer, increased use of mobile devices to access social media, content portals, news properties, video-sharing sites and streaming services are driving an increase in native advertising formats. In a new report, “Native Advertising: Difficult to Define, but Definitely Growing,” it is estimated native ad spending on social media alone woul...


Using-Social-Media-to-Promote-Your-Mobile-App

Using Social Media to Promote Your Mobile App


Thursday, January 9, 2014 by

Mobile apps today is what laptop computers were only a few years ago. More than half of Americans own a smartphone, and it’s widely projected that mobile traffic will succeed desktop traffic in 2014. As more users harness the power of mobile and appoint mobile apps for everyday entertainment, information, and utility, the overflow of apps is not only ubiquitous, ...


Mainstream-App-Developers-Get-Native-Ad-Technology-Boost-from-Airpush-

Mainstream App Developers Get Native Ad Technology Boost from Airpush


Monday, October 21, 2013 by

Smart people know to make money you have to follow the money. App developers are no exception and smart developers realize that a seismic shift in mobile advertising is coming, and there are serious changes in the air with how major ad players will place their mobile advertising dollars. This game altering shift is towards user-centric mobile ads that offer a more ...


Beachfront-Media-Rolls-Out-Beachfront.iO-

Beachfront Media Rolls Out Beachfront.iO


Tuesday, May 14, 2013 by

App Developers Can Now Maximize Revenue with Video Advertising Across Mobile, Web, and Connected TV ExperiencesBeachfront Media, the video everywhere company, today announced the unveiling of Beachfront.iO, a revolutionary mobile video advertising mediation platform designed for app developers who want to monetize their mobile applications with video advertising.  ...


SponsorPay-Unveils-AppTrailer™-

SponsorPay Unveils AppTrailer™


Thursday, December 13, 2012 by

Advertising your mobile app through banners, interstitial's, or similar mechanisms might be a thing of the past. How about engaging users with a short video blip of your app in action?That is exactly what SponsorPay's new AppTrailer product lets you do.“Acquiring engaged users is priority number one for app developers and AppTrailer has proved to be very effective in th...


Adblock-plus-moving-to-Android-developers-beware

Adblock plus moving to Android developers beware


Tuesday, December 4, 2012 by

Ad block plus is a popular desktop plug-in that prohibits ad networks from displaying while you're browsing the Internet, and it's now making the leap into the Android mobile market. While this sounds like a good idea for mobile app "users", it could become catastrophic for mobile app developers who earn their revenue through ad networks. Adblock plus on the deskto...