acquisition

acquisition magazine search results

App Developer Magazine issues we found relating to acquisition


Aug13 Issue: Can You Afford $247 Million In User Acquisition?

This issue is overflowing with genius editorials covering advanced marketing, new Coppa regulations app developers need to know, how to cash in on your app revenue with game offers, marketing with no money, phonegap, prototyping, communication lessons for developers, and tons more - you won't want to miss it!

Jan14 Issue: Customer Retention VS Acquisition - Whatts a Dev to Do?

Over 12 featured articles and tons of new product news and information inside our first issue of 2014! From app icon trademarks to what you think you know about COPPA is all inside.

acquisition news search results

Developer news items we found relating to acquisition

35 results
2020-Cloud-Misconfigurations-Report-released-by-DivvyCloud

2020 Cloud Misconfigurations Report released by DivvyCloud


Wednesday, February 19, 2020 by

DivvyCloud released its 2020 Cloud Misconfigurations Report, which substantiates the growing trend of data breaches caused by cloud misconfigurations and quantifies their impact on companies and consumers around the world. DivvyCloud research found that nearly 33.4 billion records were exposed in breaches due to cloud misconfigurations in 2018 and 2019, amounting to nea...


John-Choi-has-joined-as-Vice-President-of-User-Acquisition-(UA)

John Choi has joined as Vice President of User Acquisition (UA)


Friday, January 24, 2020 by

ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM.  Choi will b...


Ad-revenue-reporting-extension-from-Adjust

Ad revenue reporting extension from Adjust


Tuesday, January 21, 2020 by

Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV). Ad Revenue, generated from ...


LogicMonitor-acquires-Unomaly

LogicMonitor acquires Unomaly


Thursday, January 16, 2020 by

LogicMonitor has acquired Unomaly. The acquisition accelerates LogicMonitor’s AIOps roadmap and will help ITOps teams quickly gain the intelligent insights needed to determine when and how to embrace automation to resolve IT infrastructure issues before they disrupt the business. Additionally, this will help DevOps teams access insights derived from unexpecte...


Global-gaming-industry-in-2019

Global gaming industry in 2019


Thursday, January 9, 2020 by

Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


Measuring-the-impact-of-development-campaigns

Measuring the impact of development campaigns


Tuesday, December 17, 2019 by

Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns. Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...


Ad-monetization-app-launches-from-ironSource

Ad monetization app launches from ironSource


Wednesday, December 4, 2019 by

Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...


Why-you-are-losing-app-customers

Why you are losing app customers


Wednesday, November 6, 2019 by

A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps). App marketers losing app customers due to measurement blindspots In a space domin...


Why-developers-want-to-reduce-complexity

Why developers want to reduce complexity


Thursday, October 24, 2019 by

As enterprise IT and cloud environments become more complex, developers are taking enterprise development strategies into their own hands, adding levels of abstraction and decreasing complexity, according to the newest Cloud Foundry Foundation Global Perception Study. As more large enterprises (60 percent) report hosting their IT infrastructure in an increasingly com...


IBM-buys-Red-Hat-what-does-it-mean

IBM buys Red Hat what does it mean


Thursday, September 26, 2019 by

With the IBM/Red Hat acquisition finalized, Jim Whitehurst has reaffirmed Red Hat's commitment to open source following much speculation. Given CloudBees' own commitment to open source through their work with the Jenkins project, Sacha Labourey, CEO of CloudBees, has expressed what a "massive win" this is for both Red Hat and the open-source ...


Unity-buys-deltaDNA-but-it-will-operate-as-a-separate-entity

Unity buys deltaDNA but it will operate as a separate entity


Wednesday, September 25, 2019 by

Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide. “Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...


Silicon-Labs-portfolio-of-automotive-grade-timing-solutions-is-here

Silicon Labs portfolio of automotive grade timing solutions is here


Monday, September 23, 2019 by

Silicon Labs has launched a portfolio of automotive-grade timing solutions designed to meet the demanding clocking needs of in-vehicle systems. The new AEC-Q100-qualified timing devices include Si5332 any-frequency programmable clock generators, Si5225x PCIe Gen1/2/3/4/5 clocks, Si5325x PCIe buffers, and Si5335x fanout clock buffers. These timin...


Unbiased-realtime-inapp-bidding-solution-launches

Unbiased realtime inapp bidding solution launches


Monday, September 16, 2019 by

AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...


IBM

IBM's z15 launches with Data Privacy Passports


Friday, September 13, 2019 by

Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments. As part of the launch, IBM is announcing Data Privacy Passports, ...


Splunk-acquires-software-company-Omnition

Splunk acquires software company Omnition


Friday, September 6, 2019 by

Splunk, a stealth-mode SaaS company that works in distributed tracing and improving monitoring across microservices applications recently acquired SignalFx, and now they have acquired the software company Omnition.  "Today, we’re happy to announce that Splunk has entered a definitive agreement to acquire Omnition, a stealth-mo...


MobilityWare-acquires-Jump-Ramp-Games-including-Lucktastic-brand

MobilityWare acquires Jump Ramp Games including Lucktastic brand


Tuesday, September 3, 2019 by

MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...


Temenos-acquires-Kony-and-strengthens-its-leadership-team

Temenos acquires Kony and strengthens its leadership team


Friday, August 30, 2019 by

Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.     The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...


Moshi-Blum-joins-Adjust-as-General-Manager-Israel

Moshi Blum joins Adjust as General Manager Israel


Wednesday, August 28, 2019 by

Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...


Resolve-acquires-FixStream-for-$24M

Resolve acquires FixStream for $24M


Wednesday, August 21, 2019 by

Resolve Systems will be acquiring FixStream, a pioneer in AIOps. The acquisition, expected to close by the end of September, will enable Resolve to offer the most robust IT automation platform available on the market by combining artificial intelligence insights into dynamic, hybrid IT environments with powerful automation capabilities that are purpose-built for the com...


Apple-subsidiary-FileMaker-rebrands-as-Claris

Apple subsidiary FileMaker rebrands as Claris


Tuesday, August 6, 2019 by

Today at their 24th annual DevCon, FileMaker, Inc. unveiled the start of a new chapter in the company’s history as Claris International. In addition, the company announced its acquisition of Stamplay, a service that helps businesses of all sizes integrate data from third-party cloud services into their apps with easy-to-use connectors. The acquisition of Stamplay ...


Automation-Anywhere-acquires-Klevops

Automation Anywhere acquires Klevops


Monday, August 5, 2019 by

Automation Anywhere announced that it has acquired Klevops, a privately-held company based in Paris. With the acquisition, Automation Anywhere fast forwards the RPA category to Attended Automation 2.0, where managers can easily orchestrate workstreams across a team of employees and bots, driving a higher level of employee productivity and improved customer experience. T...


Playable-gaming-ads-lands-from-Luna-Labs

Playable gaming ads lands from Luna Labs


Friday, August 2, 2019 by

Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.  “Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...


Bluetooth-modules-for-business-gets-a-bump-from-ublox

Bluetooth modules for business gets a bump from ublox


Thursday, August 1, 2019 by

u‑blox has announced it acquired Rigado’s Bluetooth modules business in an Asset Purchase Agreement. Rigado is a provider of Edge‑as‑a-Service gateway solutions for Commercial IoT, and began offering certified wireless modules in 2015. This acquisition will allow u‑blox to extend their range of products in the area of Bluetooth low energy, Zigbee and ...


Realm-and-serverless-platform-MongoDB-Stitch-combine

Realm and serverless platform MongoDB Stitch combine


Tuesday, June 18, 2019 by

MongoDB World 2019 kicked off at the beautiful Hilton Midtown in New York City yesterday. The day was full of technical talks and interactive presentations. The event offers conference-goers the ability to interface with MongoDB experts in free one-on-one consultations and to learn the technology in a hands-on way. They have some big announcements coming out of the conf...


Salesforce-and-Tableau-software-become-one

Salesforce and Tableau software become one


Tuesday, June 11, 2019 by

Salesforce has said it will buy Tableau Software for $15.7 billion in an all-stock deal, making it the largest acquisition in the history of the company. This is more than double the $6.5 billion the San Francisco-based cloud giant paid for MuleSoft last year.

 Salesforce will use the acquisition to double down on business intelligence through powerful new data...


App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


Twitter-teams-up-with-MoPub

Twitter teams up with MoPub


Thursday, May 30, 2019 by

Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


Scaling-apps-against-competition-easier-with-new-accelerator-program

Scaling apps against competition easier with new accelerator program


Tuesday, May 28, 2019 by

Bidalgo announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps. In today’s crowded mobile ecosystem, many app marketers find themselves up against the competition with significantly more resources with which to acquire new users. Th...


Digital-intelligence-just-got-a-jolt-by-ABBYY-acquiring-TimelinePI

Digital intelligence just got a jolt by ABBYY acquiring TimelinePI


Wednesday, May 22, 2019 by

ABBYY announced it has signed an agreement to acquire Philadelphia, Pennsylvania-based TimelinePI. TimelinePI provides a comprehensive process intelligence platform designed to empower users to understand, monitor and optimize any business process. The global process analytics market size is expected to grow to USD 1,421.7 million by 2023 according to Research and Ma...


Implementing-and-using-AIOps-reveled-through-new-AIOps-report

Implementing and using AIOps reveled through new AIOps report


Monday, May 13, 2019 by

OpsRamp announced its State of AIOps Report and detailed findings on the real-world applicability of AI and machine learning for modern digital and IT operations teams. The State of AIOps report serves as a factual account of how IT professionals are actually implementing and using AIOps in their organizations and answers the following questions: Which technolo...


Bidalgo-expands-into-London

Bidalgo expands into London


Thursday, March 28, 2019 by

Bidalgo has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of strategic b...


F5-Acquires-NGINX

F5 Acquires NGINX


Thursday, March 14, 2019 by

F5 Networks, Inc. and NGINX announced a definitive agreement under which F5 will acquire all issued and outstanding shares of privately held NGINX for a total enterprise value of approximately $670 million, subject to certain adjustments. “By bringing F5’s world-class application security and rich application services portfolio for improving per...


Peoplebased-attribution-gets-an-holistic-view-from-AppsFlyer

Peoplebased attribution gets an holistic view from AppsFlyer


Tuesday, February 19, 2019 by

AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...