F5 Acquires NGINX
Thursday, March 14, 2019 by Christian Hargrave
F5 Networks, Inc. and NGINX announced a definitive agreement under which F5 will acquire all issued and outstanding shares of privately held NGINX for a total enterprise value of approximately $670 million, subject to certain adjustments.
“By bringing F5’s world-class application security and rich application services portfolio for improving per...
People-based attribution gets an holistic view from AppsFlyer
Tuesday, February 19, 2019 by Richard Harris
AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...
American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
Snowflake bursting at the seams as Netflix hops on
Thursday, February 14, 2019 by Richard Harris
Snowflake Computing announced another year of exponential growth - but it comes alongside some interesting numbers for cloud adoption as well. The company’s 2019 financial year, which ended January 31, delivered a multitude of successes and recognition from its customers, venture capital firms and industry experts.
Snowflake’s unique cloud-built arch...
Perforce to acquire Rogue Wave
Monday, January 28, 2019 by Christian Hargrave
Perforce Software backed by Clearlake Capital Group, L.P., announced it has reached a definitive agreement to acquire Rogue Wave Software, an independent provider of cross-platform software developer tools and embedded components.
The combination of Perforce and Rogue Wave delivers a full suite of solutions that measurably improves developer productivity while fuelin...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
Subscribing to publications with carrier billing made possible
Tuesday, January 22, 2019 by Richard Harris
The mobile technology company Fortumo has launched PayRead which lets digital publishers identify and charge users through their SIM card, the most widely available digital identity globally.
PayRead is integrated with 350 mobile operators whose users can access digital publications through their mobile account identity. Should the reader wish to pay for digital cont...
4 predictions for hyperconverged infrastructures in 2019
Tuesday, January 22, 2019 by Richard Harris
Enterprise Storage in 2019 will no doubt continue to evolve as the demand for storage space continues to grow. Almost everyone agrees that hybrid cloud is going to improve, we will see more automated and intelligent storage, and containerization and server-less solutions will abound.
But as reported by Forbes, we humans produce 2.5 quintillion bytes of data every day...
Sony acquires audio engineering company AudioKinetic
Thursday, January 10, 2019 by Christian Hargrave
Sony Interactive Entertainment (SIE) and Audiokinetic, Inc., a provider of cross-platform audio solutions for the gaming and interactive media industries, announced they have entered into a definitive agreement for SIE to acquire Audiokinetic. With this acquisition, SIE will tap into Audiokinetic’s vast audio engineering expertise, adding significant value to the ...
The benefits of single page applications as Adobe sees it
Thursday, January 10, 2019 by Gabriel Walt
Most people currently use a SPA every day without realizing it. Google Maps, Twitter, and Gmail are just a few examples of the abundance of SPAs in use today. While SPAs have been around for a while, technology advances have caused interest in them to soar over the past couple of years. Still, some misconceptions exist about the technology, many based on limitations in ...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Building secure IoT AI Blockchain apps with PiQube
Tuesday, January 8, 2019 by Christian Hargrave
NetObjex, Inc., a provider of Digital Operating Platforms for Smart Products, has announced it will be introducing a revolutionary new IoT-AI-Blockchain gateway device at the Consumer Electronics Show.
PiQube (pronounced "Pie-Cube") will be launched at the CES 2019 Event from January 8th to the 11th at the Las Vegas Convention Center, Nevada. This sta...
Implementing AI technology while overcoming legacy systems
Friday, January 4, 2019 by Jason Cottrell
Legacy software is not great.
That may not be a fair position to take on all legacy software, but it’s a fairly safe starting point for most of it. Typical legacy software is difficult for users to work with, prone to issues and glitches, and worst of all, doesn’t play nicely with other systems. Again: legacy software is not great.
There are a number o...
New app marketing tool gets smart about user acquisition
Tuesday, December 18, 2018 by Richard Harris
Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...
Open source, Kubernetes, and developers, according to Abby Kearns
Monday, December 17, 2018 by Richard Harris
The news of IBM's pending acquisition of Red Hat and Microsoft’s acquisition of GitHub may signal more industry consolidation to come. We recently had a conversation with Abby Kearns, executive director at Cloud Foundry, about the significance of these mega deals and why she believes 2019, will be the year of consolidation. Abby has a unique perspective leadin...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
StackCommerce celebrates $100M in payouts to creators
Wednesday, November 28, 2018 by Christian Hargrave
StackCommerce announced that it reached a financial milestone of $100 million in total payouts to its creator network comprised of publishers and brands. Founded in 2011, StackCommerce got its start by connecting niche, tech-focused content sites and their readers with highly relevant tech products through commerce content.
The company expanded into the men’s l...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Speeding up SaaS deployments with Platform.sh
Friday, November 23, 2018 by Richard Harris
Organizations spend an inordinate amount of time and resources developing and maintaining infrastructure, which distracts from what should be their core focus: providing customers with valuable and engaging applications and digital experiences. Platform.sh allows companies to direct their attention towards accomplishing this primary goal by relieving them of the burden ...
Machine learning data science platform drops by SnapLogic
Tuesday, November 20, 2018 by Christian Hargrave
SnapLogic announced SnapLogic Data Science, a new self-service solution to accelerate the development and deployment of machine learning with minimal coding. Through SnapLogic’s drag-and-drop interface, data engineers, data scientists, and IT/DevOps teams can use SnapLogic Data Science to manage and control the entire machine learning lifecycle - including data ac...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
IBM is buying Red Hat: What they want you to know
Monday, October 29, 2018 by Richard Harris
IBM announced plans to acquire Red Hat, the world’s leading provider of open source technology for approximately $34B.
According to Mergermarket data, this is the second-largest computer software deal ever recorded globally, which dates back to 1998.
As IBM’s most significant acquisition, and the most significant tech acquisition of 201...
Mobile testing platform Perfecto Mobile is acquired by Perforce
Wednesday, October 10, 2018 by Christian Hargrave
Perforce Software backed by Clearlake Capital Group, L.P., announced it has reached a definitive agreement to acquire Perfecto Mobile. The acquisition augments Perforce's software portfolio with additional capabilities for enterprise DevOps teams to achieve continuous testing at scale across web, mobile and IoT applications. The acquisition is expected to close this...
Measuring mobile ad revenue on the user level
Thursday, October 4, 2018 by Christian Hargrave
ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user.
By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...
Star Trek Timelines developer Disruptor Beam teams with Tilting Point
Monday, September 24, 2018 by Richard Harris
Disruptor Beam and Tilting Point announced an expanded partnership between the two companies that will enable additional growth of Disruptor Beam's hit free-to-play game, Star Trek Timelines, as well as the co-development of another IP-based character-collection RPG (CCRPG).
The deal has an initial value of at least $29 million and follows on the success of an ag...
Golden rules for an agile reporting structure
Thursday, September 13, 2018 by Dave West
For the majority of organizations adopting Scrum, they are moving from a traditional team-based model to a Scrum-based approach. Traditional team models vary for every organization, but normally have the following elements:
A project manager responsible for ensuring the project delivers
A line manager who individuals in the team report to. That person d...
Atlassian acquires OpsGenie plus launches new Jira Ops product
Tuesday, September 4, 2018 by Richard Harris
Today is an exciting day for Atlassian. At their annual European user conference, Summit Europe, they announced two major pieces of news: the acquisition of OpsGenie and the launch of their latest product, Jira Ops. These two announcements help to demonstrate their strategic focus on the IT market. As IT is being transformed by software, it presents a major opportunity ...
VMworld 2018 developer highlights
Wednesday, August 29, 2018 by Christian Hargrave
VMworld 2018 has launched from the dock, debuting a ton of new cloud technology that ranges from multi-cloud operations to relational database services. To celebrate the company’s 20th year anniversary, Pat Gelsinger, VMware CEO, and Ray O’Farrell, VMware CTO acquaint the audience with what superpowers it takes to make it in the world of technology.
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Christian Hargrave
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
Mobile publisher Gismart teams up with Appodeal
Friday, August 17, 2018 by Christian Hargrave
Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...
Mobile game developer help is coming to Barcelona
Thursday, August 16, 2018 by Christian Hargrave
Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...
New app helps you buy and sell powersports equipment
Tuesday, August 14, 2018 by Richard Harris
RumbleOn announced a new app for mobile on both iOS and Android, alongside a revitalized website experience. RumbleOn is transforming the way pre-owned powersports vehicles are bought and sold by providing users with an efficient, timely, transparent, and trustworthy acquisition and distribution experience.
The new RumbleOn website and mobile app include signifi...