Veracode acquires Longbow Security
Thursday, April 18, 2024 by Freeman Lightner
Veracode announced the acquisition of Longbow Security, a security risk management platform for cloud-native environments. The acquisition marks the next exciting phase of Veracode, underscoring the company’s commitment to help organizations effectively manage and reduce application risk across the growing attack surface.
The integration of Longbow in...
Apple shifts position on AI and aquires Darwin AI
Wednesday, April 10, 2024 by Brittany Hainzinger
Apple Inc. is strategically advancing its position in the artificial intelligence (AI) domain, signifying a pivotal shift in the company's approach to integrating AI into its core operations and product ecosystem. The recent innovations and acquisitions underscore the Cupertino-based tech giant’s focus on bringing AI to its offerings while prioritizing user pr...
PGC London 2024 celebrates 10 year anniversary
Thursday, November 30, 2023 by Brittany Hainzinger
Pocket Gamer Connects will celebrate its 10th anniversary this upcoming January at Pocket Gamer Connects London 2024. Hosted at the city's familiar Brewery venue, this conference will be the ultimate knowledge-sharing and networking event for the games industry.
Starting in the UK in 2014, the Pocket Gamer Connect event series has transformed from its modest...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Automated incident management solution updates from PagerDuty
Thursday, November 9, 2023 by Freeman Lightner
PagerDuty, Inc. recently announced it has signed a definitive agreement to acquire Jeli, Inc. to transform operations with an enterprise-grade, all-in-one incident management solution. Adding Jeli’s capabilities to the PagerDuty Operations Cloud will further strengthen its value as a system of action, going beyond response to drive long-la...
Gamesforum North America October 2023
Thursday, October 19, 2023 by Brittany Hainzinger
The highly anticipated Gamesforum North America 2023 is set to take center stage at the Bell Harbour International Conference Center in the vibrant city of Seattle, where industry leaders, and innovators in the realms of UA, Ad Monetisation, ASO, and Product will come together for one of the most important events on the games industry calendar. With a mission to foster ...
Game Development World Championship 2023 Winter Season
Thursday, October 12, 2023 by Freeman Lightner
The Game Development World Championship (GDWC) has opened the 2023 Winter Season for submissions. Games can be submitted until the end of the year. Winners will be announced in February 2024.
Winter Season breaks records with the biggest prize pool in GDWC history, totaling over $660,000 in value. Prizes are spread across 12 award categories and range from swag &...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
AI app testing automation from Applitools and Preflight
Monday, July 3, 2023 by Brittany Hainzinger
Applitools announced the acquisition of Preflight, a cutting-edge test automation platform specializing in low-code test automation. With this strategic acquisition, Applitools expands its platform and strengthens its position as the testing platform of the future, infusing AI into key parts of the testing lifecycle.
With Preflight’s low-code testing solution, ...
NFT marketplace and gallery to launch from Trend Innovations
Wednesday, April 26, 2023 by Brittany Hainzinger
Trend Innovations Holding Inc. has recently announced that they will combine two recent acquisitions to upgrade and launch a more robust version of the company's newly acquired InstantFAME platform. InstantFAME is a mobile and web application, which operates in the multi-billion-dollar digital artwork marketplace for artists to securely publish and sell their d...
Identity will hold the keys to the kingdom for cybercriminals
Wednesday, February 8, 2023 by Brittany Hainzinger
In 2023, identity will continue to hold the keys to the kingdom for cybercriminals. This is a continuation from 2022, with the Verizon Data Breach Investigations Report (DBIR) attributing 80% of basic web application attacks to the use of stolen credentials like passwords. Security incidents usually involve a variety of techniques, from social engineering to supply chai...
Data driven enterprises and operations will move forward in 2023
Thursday, January 26, 2023 by Freeman Lightner
This is a telling data point: in a recent survey, organizations that were more concerned about the effects of a possible recession were more likely to be planning bigger IT spending than those who were less concerned.
What opportunities are emerging that will move data-driven enterprises and operations forward in the year 2023?
Just 30% of companies with 'no p...
VCs will fly to quality in 2023
Tuesday, January 24, 2023 by Richard Harris
Andrew Lau, CEO, and co-founder of Jellyfish discusses his predictions for VCs in 2023, including why the days of easy money and endless budgets will come to an end, how the doors are opening for startups to recruit talent that has long been out of reach, and that firms will be deploying heavily once more by the second half of 2023.
VCs will fly to qua...
How to integrate payments into SaaS products
Tuesday, October 11, 2022 by David Sharp
The disruptive nature of the COVID-19 pandemic impacted small and medium-sized businesses (SMBs) in many ways, from changing consumer expectations. to a migration to a remote workforce, to immense supply chain issues. To combat this disruption, many businesses either sped up their digital transformation investments or started down that path out of necessity.
A r...
Idle Miner Tycoon game passes 150M downloads
Monday, September 12, 2022 by Richard Harris
Idle Miner Tycoon has reached a new milestone in its storied history. The title, which revolutionized the idle genre upon its release in 2016, has officially surpassed the 150 million download threshold. The downloads represent the accumulated totals from both the Google Play Store and Apple App Store and demonstrate the title’s impressive longevity in an inc...
Google Maps API updates include styling boundaries
Friday, July 1, 2022 by Richard Harris
Displaying data through maps enables you to communicate key information to your users in a more visually engaging and intuitive way. One way to do this is by utilizing polygons to highlight regions and data. Many of you have told us that purchasing, updating, and maintaining your own boundary data to style polygons and create choropleth maps is expensive and takes a lot...
N3TWORK Studios Inc lands $46M in funding
Friday, May 20, 2022 by Brittany Hainzinger
N3TWORK Studios has closed $46 million in a Series A financing round led by Griffin Gaming Partners, with participation from Kleiner Perkins, Galaxy Interactive, KIP, Floodgate, LLL Capital, and N3TWORK, Inc. As part of the financing, Griffin Gaming Partners' Peter Levin will join the Board of Directors. The funding will help further the development and launch ...
App-ocalypse due to ad and privacy regulations
Friday, May 20, 2022 by Richard Harris
The App-ocalypse', the new report from Bango reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59% of marketers have lost revenue since Apple's IDFA changes, the phasing out of third-party cookies by Google, new privacy updates, and changing ad regulations.
...
Automation software platform acquired by Perforce Software
Wednesday, April 13, 2022 by Brittany Hainzinger
Perforce Software announced that it has signed a definitive agreement to acquire Puppet, an infrastructure automation software platform that enables users to deliver, update, monitor, and secure software across physical and virtual machines. The financial terms of the transaction were not disclosed.
By increasing productivity, eliminating mistakes, enhancing security...
Files acquires ExaVault
Tuesday, March 29, 2022 by Richard Harris
Files.com, the Cloud-Native SaaS platform for File Integration and Automation, announced the acquisition of ExaVault, a major cloud file transfer vendor for SMB and mid-market businesses. The acquisition will generate the largest cloud-native files platform, with over 6,500 active business-to-business (B2B) customers.
Through its award-winning enterprise-grade file t...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Blockchain revolution to unlock trillions of dollars
Friday, February 25, 2022 by Brittany Hainzinger
Tens of trillions of dollars in private assets are to be unlocked in the next decade as in-the-know investors pile into a radical technology revolution driven by blockchain, artificial intelligence (AI), and the internet of things (IoT).
This is to be achieved through the ground-breaking concept of "tokenization of investments", says Nigel Green, CEO of deV...
Software company LeanIX celebrates 10th anniversary
Friday, February 4, 2022 by Richard Harris
LeanIX celebrates 10 years in business this month. An international success story, LeanIX has quickly earned the trust of 650 customers, including more than 10 percent of the Global 500, and serves 150,000 users worldwide. This 10th anniversary follows a year that saw LeanIX continue to grow at 60%, successfully complete a major acquisition (Cleanshelf), sign ...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
Cyber Yachts NFTs land
Friday, January 14, 2022 by Brittany Hainzinger
Bitcoin Latinum, the asset-backed cryptocurrency poised to revolutionize digital transactions has announced its acquisition of cyberyachts.com in partnership with three-time Grammy-nominated recording artist Quavo of Migos. Cyber Yachts will consist of NFT collections totaling 888 extraordinary yachts and will be exclusively offered on the UnicoNFT marketplace for ...
Cloud provider trends in 2022
Thursday, January 6, 2022 by Brittany Hainzinger
Amir Rapson co-founded vFunction and serves as its CTO, overseeing technology, product, and engineering. Prior to co-founding vFunction in 2017, Amir was GM and VP R&D at WatchDox until its acquisition by Blackberry, where Amir served as a VP of R&D. Prior to WatchDox, Amir held R&D positions at CTERA Networks and at SofaWare (Acquired by Check Point). Amir ...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Low code platform Zenity lands $5M in funding
Wednesday, December 8, 2021 by Christian Hargrave
Zenity exited stealth mode with a $5 million seed funding round, led by Vertex Ventures and UpWest, and backed by top executives such as the former CISO of Google, Gerhard Eschelbeck, and former CIO of SuccessFactors, Tom Fisher. With Zenity, businesses can promote citizen development and adopt Low-Code/No-Code platforms while avoiding critical data exfiltration or disr...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
Tappx acquires PlayOn Content to monetize video content
Wednesday, September 29, 2021 by Brittany Hainzinger
Tappx announced it has acquired PlayOn Content, a fast-growth video generation, and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates...
Intuit acquires Mailchimp for $12B
Tuesday, September 14, 2021 by Freeman Lightner
Intuit has announced they are acquiring Mailchimp for approximately $12 billion in cash and stock advances. Mailchimp is a global customer engagement and marketing platform for growing small and mid-market businesses. The acquisition of Mailchimp will help Intuit advance its mission of powering prosperity around the world, and its strategy to become an AI-driven expert ...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
