Automation software platform acquired by Perforce Software
Wednesday, April 13, 2022 by Brittany Hainzinger
Perforce Software announced that it has signed a definitive agreement to acquire Puppet, an infrastructure automation software platform that enables users to deliver, update, monitor, and secure software across physical and virtual machines. The financial terms of the transaction were not disclosed.
By increasing productivity, eliminating mistakes, enhancing security...
Files acquires ExaVault
Tuesday, March 29, 2022 by Richard Harris
Files.com, the Cloud-Native SaaS platform for File Integration and Automation, announced the acquisition of ExaVault, a major cloud file transfer vendor for SMB and mid-market businesses. The acquisition will generate the largest cloud-native files platform, with over 6,500 active business-to-business (B2B) customers.
Through its award-winning enterprise-grade file t...
The App Marketers New Year Resolution for 2022
Friday, February 25, 2022 by Andrey Kazakov
Reaching the biggest possible relevant audience is the goal of every user acquisition (UA) team, but if scaling mobile growth was easy, every good app would be a blockbuster hit. With 1.85 million mobile apps available on the market, the competition is fierce for user attention. The average user has about 40 apps installed on their phone but spends 89% of their screen t...
Blockchain revolution to unlock trillions of dollars
Friday, February 25, 2022 by Brittany Hainzinger
Tens of trillions of dollars in private assets are to be unlocked in the next decade as in-the-know investors pile into a radical technology revolution driven by blockchain, artificial intelligence (AI), and the internet of things (IoT).
This is to be achieved through the ground-breaking concept of "tokenization of investments", says Nigel Green, CEO of deV...
Software company LeanIX celebrates 10th anniversary
Friday, February 4, 2022 by Richard Harris
LeanIX celebrates 10 years in business this month. An international success story, LeanIX has quickly earned the trust of 650 customers, including more than 10 percent of the Global 500, and serves 150,000 users worldwide. This 10th anniversary follows a year that saw LeanIX continue to grow at 60%, successfully complete a major acquisition (Cleanshelf), sign ...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
Cyber Yachts NFTs land
Friday, January 14, 2022 by Brittany Hainzinger
Bitcoin Latinum, the asset-backed cryptocurrency poised to revolutionize digital transactions has announced its acquisition of cyberyachts.com in partnership with three-time Grammy-nominated recording artist Quavo of Migos. Cyber Yachts will consist of NFT collections totaling 888 extraordinary yachts and will be exclusively offered on the UnicoNFT marketplace for ...
Cloud provider trends in 2022
Thursday, January 6, 2022 by Brittany Hainzinger
Amir Rapson co-founded vFunction and serves as its CTO, overseeing technology, product, and engineering. Prior to co-founding vFunction in 2017, Amir was GM and VP R&D at WatchDox until its acquisition by Blackberry, where Amir served as a VP of R&D. Prior to WatchDox, Amir held R&D positions at CTERA Networks and at SofaWare (Acquired by Check Point). Amir ...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Low code platform Zenity lands $5M in funding
Wednesday, December 8, 2021 by Christian Hargrave
Zenity exited stealth mode with a $5 million seed funding round, led by Vertex Ventures and UpWest, and backed by top executives such as the former CISO of Google, Gerhard Eschelbeck, and former CIO of SuccessFactors, Tom Fisher. With Zenity, businesses can promote citizen development and adopt Low-Code/No-Code platforms while avoiding critical data exfiltration or disr...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
Tappx acquires PlayOn Content to monetize video content
Wednesday, September 29, 2021 by Brittany Hainzinger
Tappx announced it has acquired PlayOn Content, a fast-growth video generation, and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates...
Intuit acquires Mailchimp for $12B
Tuesday, September 14, 2021 by Freeman Lightner
Intuit has announced they are acquiring Mailchimp for approximately $12 billion in cash and stock advances. Mailchimp is a global customer engagement and marketing platform for growing small and mid-market businesses. The acquisition of Mailchimp will help Intuit advance its mission of powering prosperity around the world, and its strategy to become an AI-driven expert ...
How to get app reviews the right way
Monday, August 23, 2021 by Justin Welter
You’re playing a game on your phone and just finished a tough level. Or maybe you’re not into mobile games, but you are repeatedly swiping left if you know what I mean. Then a pop-up appears. “Like using our App? Rate us!” It stops your experience in its track to wait for a decision. What is driving these rating prompts, and why?
As Apple has ...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Bugsnag acquired by SmartBear
Monday, May 3, 2021 by Brittany Hainzinger
SmartBear announced it has entered into a definitive agreement to acquire application stability management pioneer, Bugsnag.
Bugsnag’s best-in-class, full-stack stability and error monitoring technology is leveraged by industry leaders like Airbnb, Slack, Lyft, and more than 6,000 organizations that prioritize application stability and health in order to ...
DevSecOps will go mainstream this year
Tuesday, January 26, 2021 by Richard Harris
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
Virtual desktops will gain popularity in 2021
Sunday, January 10, 2021 by Freeman Lightner
Desktops-as-a-service, or virtual cloud desktops, will gain popularity in 2021. These are offerings like Amazon Workspace, Microsoft Windows Virtual Desktop, Google Chromebook. The offerings enable the entire environment of workstations to be delivered as a service — a display that connects to personal computing in the cloud. It reduces the in-house infrastructure...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
Low code innovation predictions for 2021 from Gigaom
Tuesday, January 5, 2021 by Richard Harris
Distributed architectures drive development. We’re seeing a great deal of interest in microservices, containers, serverless, not just for new-build but also as a way to reface older applications and data. These architectures, which will also be hugely important for Edge and IoT, have an impact on how applications are built, as each distributed service needs to be ...
GameRefinery makes its iOS download and revenue data available free
Thursday, December 24, 2020 by Brittany Hainzinger
The data elves at mobile game insight and analytics specialist GameRefinery are bringing some much-needed Christmas cheer to all mobile game developers by making its download and revenue data for 100k iOS games available for free. Following its acquisition of market insight provider Reflection in early 2020, GameRefinery has been gradually integrating the data into its ...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
Mobile game monetization models might be evolving
Thursday, October 1, 2020 by Brittany Hainzinger
GameRefinery’s database counts with more than 10,000+ analyses of top-performing mobile games. The company has recently acquired UK’s Reflection.io, providing them the capability to offer additional revenue and download data for iOS and Android games spanning 35 markets, in addition to its feature-level insights.
With a library of the latest mobile game d...
Collibra integrates data governance on the Google Cloud Platform
Wednesday, August 12, 2020 by Freeman Lightner
Collibra, the Data Intelligence company, has further expanded its partnership with Google Cloud, offering Collibra as a managed service on the Google Cloud Platform (GCP). Jim Cushman, Collibra’s chief product officer, and Evren Eryurek, director of product management for Google Cloud, shared news of the integrated offering in a presentation this week at ...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
GitLab acquires Peach Tech and Fuzzit
Friday, June 12, 2020 by Brittany Hainzinger
GitLab announced it has acquired Peach Tech and Fuzzit. These acquisitions will add fully-mature testing solutions including protocol fuzzing, API fuzzing, DAST API testing, and coverage-guided fuzz testing. This makes GitLab’s DevSecOps offering the first security solution to offer both coverage-guided and behavioral fuzz testing techniques as well as the fi...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
Clubhouse user increase surpasses 100k
Wednesday, April 1, 2020 by Brittany Hainzinger
Clubhouse announced that its registered user base has increased from 30,000 to 100,000 since September 2019. Customers include the fastest-growing organizations like Dataiku, Glitch, LaunchDarkly and Scale AI.
Software project management tools are either too simple and do not scale as teams grow or they are overly complex to the point where the only choice is to adop...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
2020 Cloud Misconfigurations Report released by DivvyCloud
Wednesday, February 19, 2020 by Brittany Hainzinger
DivvyCloud released its 2020 Cloud Misconfigurations Report, which substantiates the growing trend of data breaches caused by cloud misconfigurations and quantifies their impact on companies and consumers around the world. DivvyCloud research found that nearly 33.4 billion records were exposed in breaches due to cloud misconfigurations in 2018 and 2019, amounting to nea...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
LogicMonitor acquires Unomaly
Thursday, January 16, 2020 by Christian Hargrave
LogicMonitor has acquired Unomaly. The acquisition accelerates LogicMonitor’s AIOps roadmap and will help ITOps teams quickly gain the intelligent insights needed to determine when and how to embrace automation to resolve IT infrastructure issues before they disrupt the business. Additionally, this will help DevOps teams access insights derived from unexpecte...