How AI will reshape games, talent, and growth in 2026
Tuesday, January 6, 2026 by Austin Harris
How AI will reshape games, talent, and growth in 2026
Looking ahead to 2026, the future of games will be shaped by a fundamental shift in how companies operate: how they scale creativity, empower talent, and engage players in real-time. AI is no longer a point solution, but the connective layer redefining marketing, organizational design, and player experience. Toget...
2026 redesigned: What is next for developers
Monday, December 22, 2025 by Austin Harris
Matt Tubergen, EVP of Global Strategy & Partnerships at Digital Turbine, shares (below) his 2026 outlook for software, and the technology industry at large.
What I'm seeing today is a reorganization of the mobile economy driven by changes in consumer spending and global market dynamics, as well as the overwhelming integration of Artificial Intelligence into, ...
uRoutine prepares to roll out AI-Powered social productivity platform
Wednesday, October 22, 2025 by Brittany Hainzinger
uRoutine, a productivity-focused social network platform, has secured £555,000 in seed funding to support the development and rollout of its AI-assisted app. The investment, raised in approximately three weeks, came largely from angel investors connected to the founders’ earlier venture, PushFar. The new funds will be used to build product features, expand m...
Underdog Media joins Ad.com to expand premium publisher reach
Monday, October 20, 2025 by Brittany Hainzinger
Ad.com Interactive Media, Inc. has announced the acquisition of Underdog Media, a digital ad monetization platform known for delivering 100% viewable ad units across verified publisher networks. The deal represents a strategic expansion of Ad.com’s ability to provide premium, high-quality inventory and streamlined programmatic workflows.
The integration positio...
Oracle names co-CEOs in bold leadership change
Tuesday, October 7, 2025 by Trey Abbe
Oracle has appointed insiders Clay Magouyrk and Mike Sicilia as co-chief executive officers, marking the end of Safra Catz’s 11-year tenure as sole CEO. The decision underscores Oracle’s reliance on its cloud business as it competes with Microsoft and Alphabet in a rapidly expanding market. Catz will remain with the company as vice chair of the board.
Dur...
App monetization strategies to try
Thursday, October 2, 2025 by Richard Harris
App monetization strategies to try focus on generating revenue from mobile applications. With millions of apps available on the Apple App Store and Google Play Store, developers face intense competition and must choose effective revenue models. Each strategy leverages user behavior and app engagement differently to produce income, making it essential to evaluate potenti...
Bitcoin buyers decline signals weakness in crypto-linked stocks
Tuesday, September 16, 2025 by Trey Abbe
A downturn in cryptocurrency prices has been followed by significant declines in the shares of companies that hold bitcoin or promote themselves as digital asset treasuries. Analysts say this trend reflects a broader cooling of investor sentiment that had driven these firms’ stocks to record highs earlier in the year.
One of the most prominent companies tied to...
AI is changing game development faster than ever
Tuesday, September 9, 2025 by Richard Harris
The gaming industry is entering a transformative period. For decades, game development has been a costly and unpredictable process, with many titles failing to achieve commercial success. Recent advances in artificial intelligence (AI) are being explored as potential tools to improve efficiency and optimize various aspects of game creation. According to Sierra Artificia...
GitHub CEO to step down
Tuesday, September 2, 2025 by Austin Harris
GitHub recently announced that Chief Executive Officer Thomas Dohmke will step down at the end of 2025 to pursue a new entrepreneurial venture. Dohmke, who joined GitHub following the sale of his startup to Microsoft over a decade ago, has led the company through a transformative era marked by rapid AI innovation, record user growth, and global platform expansion.
Gi...
Cracking the live ops code
Monday, August 25, 2025 by Austin Harris
Sensor Tower recently released a report called Cracking the Live Ops Code: How Mobile Games Can Leverage Live Ops Insights, following its acquisition of Playliner, a company focused on live ops intelligence. This report combines app analytics, event data, and revenue trends to offer a clearer look at what’s really happening in the world of mobile game monetization...
AppDirect expands board of directors
Friday, August 22, 2025 by Austin Harris
AppDirect is a company that sits at the crossroads of business and technology. Founded in 2009 and headquartered in San Francisco, its purpose is simple to describe but ambitious in scope. It builds and operates a platform where businesses can buy, sell, and manage all sorts of recurring technology services in one place. That means software, cloud services, infrastructu...
GitHub Copilot surpasses 20M users
Monday, August 18, 2025 by Austin Harris
Microsoft Corporation wrapped up its fiscal year 2025 on an exceptionally strong note, delivering robust growth across cloud, AI, productivity, and consumer services. The tech giant reported a 24% year-over-year jump in net income for the fourth quarter, amounting to $27.2 billion, while revenue for the same period reached $76.4 billion, an 18% increase. These results u...
How Nightdive Studios is future-proofing the video game past
Tuesday, August 5, 2025 by Austin Harris
Video games are a form of art, and their preservation is in trusted hands at Atari’s Nightdive Studios, regarded as the premier game remastering studio in the industry. System Shock 2: 25th Anniversary Edition recently launched on Xbox Series X|S, reviving a seminal sci-fi horror classic for a new generation. For Nightdive Studios, however, this release ...
State of Crypto Summit 2025
Thursday, July 17, 2025 by Richard Harris
Coinbase convened over 600 policymakers, financial leaders, and technology innovators at its third annual State of Crypto Summit, highlighting a dramatic shift in crypto’s global role and unveiling its largest initiative to date: building the future of global payments.
State of Crypto Summit 2025: Coinbase Hosts Third Annual Summit, Unveils Bold Push into ...
AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Track installs and user engagement with AWS app reports
Tuesday, June 17, 2025 by Richard Harris
Staying informed about how your app is performing across devices and marketplaces is essential for optimizing your strategy. The latest data on app installs is now available, offering valuable insight into recent trends. With the Acquisition report, you can evaluate how your app is being discovered and installed, especially on Fire TV.
Track installs and user engagem...
AppDirect acquires Broker Online Exchange
Monday, June 16, 2025 by Russ Scritchfield
AppDirect announced a first-of-its-kind move to power the next era of AI-driven business services: the acquisition of Broker Online Exchange (BOX), North America's leading retail energy network. Through this acquisition, AppDirect is continuing to expand and redefine how their partner network can sell, manage and optimize the critical services their customers r...
Apple Ads Search Results Benchmarks Report 2025
Friday, May 30, 2025 by Richard Harris
SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...
Security trade-offs and Xs vulnerabilities
Friday, March 21, 2025 by Richard Harris
The latest cyberattack on X raises an important question: Was this an external attack or a result of internal instability? While hacktivist group Dark Storm has claimed responsibility for the distributed denial-of-service (DDoS) attack, it is just as crucial to examine X’s own security posture, particularly in light of the drastic staffing cuts that followed Elon ...
Low-latency ingestion and optimization for Apache Iceberg
Monday, January 27, 2025 by Brittany Hainzinger
Qlik announced the acquisition of Upsolver, a pioneer in real-time data streaming and Apache Iceberg optimization. This move deepens Qlik’s ability to provide enterprises with end-to-end, open and scalable solutions that unify data integration, analytics, and AI under a single platform. The acquisition combines Upsolver’s real-time ingestion to Iceberg and a...
SmartBear announces CEO transition
Friday, January 24, 2025 by Austin Harris
SmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive Officer. Frank Roe, who has led SmartBear to significant growth over the last five years, will transition from CEO to a strategic advisor role. Dan’s wealth of experience across product leadership, operational management, and global strategy, make him uniquely quali...
Past years mobile trends lookback released by AppsFlyer
Thursday, January 23, 2025 by Brittany Hainzinger
AppsFlyer has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.
...
2025 gaming evolution and a shift toward retention
Wednesday, January 8, 2025 by Austin Harris
As AI and analytics continue to drive innovation across industries, SciPlay’s Group Vice President, US Games, Cameron Stewart, shares key trends he believes will shape the industry’s approach to LiveOps and Personalization in 2025. Cameron's insights offer a unique look into the future of real-time personalization and the emerging tools.
2025 gaming e...
App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
2025 workforce trends and insights from SciPlay
Tuesday, January 7, 2025 by Russ Scritchfield
Talent Acquisition continues to be a challenge for many companies. As we move closer to the new year, SciPlay’s SVP of People, Kimber Dall, shares key trends shaping the workforce in 2025:
2025 workforce trends from SciPlay: Evolution of in-office work
"I believe we’ll continue to see more companies requiring in-office work to maximize collaborati...
Record breaking year for fintech 2024
Tuesday, December 31, 2024 by Brittany Hainzinger
A new analysis of finance, fintech and crypto apps on the Google Play Store by app growth solutions company SplitMetrics, has found that UK neobanks have surpassed UK legacy banks in terms of app downloads for the very first time ahead of the festive season.
As it stands, UK neobanks have an estimated 71.78m Android users, 200k ahead of UK legacy banks with 71....
How to measure ux and design impact with insights from Vitaly Friedman
Wednesday, October 30, 2024 by Austin Harris
In the evolving landscape of digital design, the ability to measure the effectiveness and impact of user experience (UX) and design decisions is becoming increasingly crucial. Vitaly Friedman, a renowned expert in the field, emphasizes the importance of moving beyond subjective design choices to a more data-driven approach. His insights form the foundation of a new vide...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
Microsoft surpasses revenue expectations for fourth quarter
Wednesday, August 14, 2024 by Brittany Hainzinger
Microsoft has reported outstanding financial results for the fourth quarter of its fiscal year 2024, surpassing market expectations with revenues of $64.73 billion, a 15% increase compared to the previous year. Net income reached $22 billion, representing $2.95 per share, slightly higher than earlier estimates. Despite this solid overall performance, the intelligent clo...
Blizzard developers form union with WoW Game Makers Guild
Wednesday, July 31, 2024 by Austin Harris
Over 500 workers at the World of Warcraft development team have joined the Communications Workers of America and Microsoft subsidiary Blizzard Entertainment has recognized their union. The World of Warcraft Game Makers Guild - CWA Union (WoWGG-CWA), which includes designers, engineers, producers, artists, quality assurance testers, and other game developers, is the firs...
OpenAI acquires Rockset to enhance data capabilities
Monday, July 15, 2024 by Brittany Hainzinger
OpenAI has acquired Rockset, a company that specializes in real-time analytics databases, for almost $200 million. The acquisition has drawn attention and various reactions from influencers on the social media platform "X", revealing the Social Media Analytics Platform of GlobalData, a leading data and analytics company.
OpenAI acquires Rockset, the real-ti...
Ad free game catalog from Subscrible
Friday, May 17, 2024 by Richard Harris
Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience. It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers. Founded by Evgeny Unegovsky and ex-Playrix...
Mobile Games Index 2024 is out now
Wednesday, May 15, 2024 by Brittany Hainzinger
The anticipated fourth edition of the annual Mobile Games Index, powered by adjoe and Statista, is now available.
The latest report offers a clear look into the current state of the mobile gaming sector, analyzing the past 12 months of the first-party data from 95 million app interactions across 27 million users. The MGI 2024 reveals what people choose to play on the...
Mobile game store launching from Microsoft in 2024
Monday, May 13, 2024 by Richard Harris
Months on from its acquisition of Activision Blizzard, Microsoft has revealed plans to launch its own mobile game store, with content including Minecraft and Candy Crush set to be available on the platform. Per Xbox president Sarah Bond, the store will be an alternative to the Apple App Store and Google Play, with its launch allowing Microsoft to break away from the res...
No code test automation powered by GenAI from SmartBear
Monday, May 6, 2024 by Richard Harris
SmartBear has added no-code test automation powered by GenAI to its Zephyr Scale, the solution that delivers scalable, performant test management inside Jira. By using GenAI, any tester, including those without technical skills, can quickly convert manual tests into automated tests without coding, directly in Zephyr Scale, one of the fastest-growing apps on the Atlassia...
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