Collibra integrates data governance on the Google Cloud Platform
Wednesday, August 12, 2020 by Freeman Lightner
Collibra, the Data Intelligence company, has further expanded its partnership with Google Cloud, offering Collibra as a managed service on the Google Cloud Platform (GCP). Jim Cushman, Collibra’s chief product officer, and Evren Eryurek, director of product management for Google Cloud, shared news of the integrated offering in a presentation this week at ...
AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
GitLab acquires Peach Tech and Fuzzit
Friday, June 12, 2020 by Brittany Hainzinger
GitLab announced it has acquired Peach Tech and Fuzzit. These acquisitions will add fully-mature testing solutions including protocol fuzzing, API fuzzing, DAST API testing, and coverage-guided fuzz testing. This makes GitLab’s DevSecOps offering the first security solution to offer both coverage-guided and behavioral fuzz testing techniques as well as the fi...
Resilience Grant announced by App Samurai
Tuesday, May 12, 2020 by Brittany Hainzinger
App Samurai Inc announced it is launching a global Resilience Grant, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going coronavirus pandemic.
The Resilience Grant will award up to $10,000 per start-up in advertising spend to help support their user acquisition campaigns during this...
Clubhouse user increase surpasses 100k
Wednesday, April 1, 2020 by Brittany Hainzinger
Clubhouse announced that its registered user base has increased from 30,000 to 100,000 since September 2019. Customers include the fastest-growing organizations like Dataiku, Glitch, LaunchDarkly and Scale AI.
Software project management tools are either too simple and do not scale as teams grow or they are overly complex to the point where the only choice is to adop...
Google announced product updates
Tuesday, March 24, 2020 by Brittany Hainzinger
As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community.
Although we won’t be gathering in person this year, the Google team is hos...
2020 Cloud Misconfigurations Report released by DivvyCloud
Wednesday, February 19, 2020 by Brittany Hainzinger
DivvyCloud released its 2020 Cloud Misconfigurations Report, which substantiates the growing trend of data breaches caused by cloud misconfigurations and quantifies their impact on companies and consumers around the world. DivvyCloud research found that nearly 33.4 billion records were exposed in breaches due to cloud misconfigurations in 2018 and 2019, amounting to nea...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
LogicMonitor acquires Unomaly
Thursday, January 16, 2020 by Christian Hargrave
LogicMonitor has acquired Unomaly. The acquisition accelerates LogicMonitor’s AIOps roadmap and will help ITOps teams quickly gain the intelligent insights needed to determine when and how to embrace automation to resolve IT infrastructure issues before they disrupt the business. Additionally, this will help DevOps teams access insights derived from unexpecte...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Measuring the impact of development campaigns
Tuesday, December 17, 2019 by Christian Hargrave
Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns.
Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...
Ad monetization app launches from ironSource
Wednesday, December 4, 2019 by Freeman Lightner
Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
Why developers want to reduce complexity
Thursday, October 24, 2019 by Richard Harris
As enterprise IT and cloud environments become more complex, developers are taking enterprise development strategies into their own hands, adding levels of abstraction and decreasing complexity, according to the newest Cloud Foundry Foundation Global Perception Study.
As more large enterprises (60 percent) report hosting their IT infrastructure in an increasingly com...
IBM buys Red Hat what does it mean
Thursday, September 26, 2019 by Richard Harris
With the IBM/Red Hat acquisition finalized, Jim Whitehurst has reaffirmed Red Hat's commitment to open source following much speculation. Given CloudBees' own commitment to open source through their work with the Jenkins project, Sacha Labourey, CEO of CloudBees, has expressed what a "massive win" this is for both Red Hat and the open-source ...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Silicon Labs portfolio of automotive grade timing solutions is here
Monday, September 23, 2019 by Richard Harris
Silicon Labs has launched a portfolio of automotive-grade timing solutions designed to meet the demanding clocking needs of in-vehicle systems. The new AEC-Q100-qualified timing devices include Si5332 any-frequency programmable clock generators, Si5225x PCIe Gen1/2/3/4/5 clocks, Si5325x PCIe buffers, and Si5335x fanout clock buffers. These timin...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
IBM's z15 launches with Data Privacy Passports
Friday, September 13, 2019 by Freeman Lightner
Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments.
As part of the launch, IBM is announcing Data Privacy Passports, ...
Splunk acquires software company Omnition
Friday, September 6, 2019 by Freeman Lightner
Splunk, a stealth-mode SaaS company that works in distributed tracing and improving monitoring across microservices applications recently acquired SignalFx, and now they have acquired the software company Omnition.
"Today, we’re happy to announce that Splunk has entered a definitive agreement to acquire Omnition, a stealth-mo...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Hainzinger
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...
Temenos acquires Kony and strengthens its leadership team
Friday, August 30, 2019 by Richard Harris
Temenos, the Switzerland-based banking software company, has agreed to acquire Kony, Inc., the digital banking SaaS company, for $559 million and an earn-out of $21 million, subject to regulatory approvals.
The acquisition enhances Temenos’ scale and capabilities in the US, adds significant digital expertise, and accelerates Temenos Infinity, the b...
Moshi Blum joins Adjust as General Manager Israel
Wednesday, August 28, 2019 by Brittany Hainzinger
Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.
Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...
Resolve acquires FixStream for $24M
Wednesday, August 21, 2019 by Christian Hargrave
Resolve Systems will be acquiring FixStream, a pioneer in AIOps. The acquisition, expected to close by the end of September, will enable Resolve to offer the most robust IT automation platform available on the market by combining artificial intelligence insights into dynamic, hybrid IT environments with powerful automation capabilities that are purpose-built for the com...
Apple subsidiary FileMaker rebrands as Claris
Tuesday, August 6, 2019 by Richard Harris
Today at their 24th annual DevCon, FileMaker, Inc. unveiled the start of a new chapter in the company’s history as Claris International. In addition, the company announced its acquisition of Stamplay, a service that helps businesses of all sizes integrate data from third-party cloud services into their apps with easy-to-use connectors. The acquisition of Stamplay ...
Automation Anywhere acquires Klevops
Monday, August 5, 2019 by Richard Harris
Automation Anywhere announced that it has acquired Klevops, a privately-held company based in Paris. With the acquisition, Automation Anywhere fast forwards the RPA category to Attended Automation 2.0, where managers can easily orchestrate workstreams across a team of employees and bots, driving a higher level of employee productivity and improved customer experience. T...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Bluetooth modules for business gets a bump from ublox
Thursday, August 1, 2019 by Christian Hargrave
u‑blox has announced it acquired Rigado’s Bluetooth modules business in an Asset Purchase Agreement. Rigado is a provider of Edge‑as‑a-Service gateway solutions for Commercial IoT, and began offering certified wireless modules in 2015.
This acquisition will allow u‑blox to extend their range of products in the area of Bluetooth low energy, Zigbee and ...
Realm and serverless platform MongoDB Stitch combine
Tuesday, June 18, 2019 by Christian Hargrave
MongoDB World 2019 kicked off at the beautiful Hilton Midtown in New York City yesterday. The day was full of technical talks and interactive presentations. The event offers conference-goers the ability to interface with MongoDB experts in free one-on-one consultations and to learn the technology in a hands-on way. They have some big announcements coming out of the conf...
Salesforce and Tableau software become one
Tuesday, June 11, 2019 by Richard Harris
Salesforce has said it will buy Tableau Software for $15.7 billion in an all-stock deal, making it the largest acquisition in the history of the company. This is more than double the $6.5 billion the San Francisco-based cloud giant paid for MuleSoft last year.
Salesforce will use the acquisition to double down on business intelligence through powerful new data...
App ads.txt and developer responsibility
Tuesday, June 4, 2019 by Amit Halperin
As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
-App-Developer-Magazine_ai4cqplp.jpg&width=185 "John-Choi-has-joined-as-Vice-President-of-User-Acquisition-(UA)")
