Urban airship launches in app automation engine

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Urban Airship launches in app automation engine

Friday, March 16, 2018 by Richard Harris

Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...

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