Mobile app advertising poised for growth says fyber

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Mobile app advertising poised for growth says Fyber

Tuesday, October 16, 2018 by Richard Harris

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...

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