Mobfox to start using pixalate blacklists to help mobile advertisers against fraud

Mobfox to start using pixalate blacklists to help mobile advertisers against fraud news search results

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MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud

Thursday, August 11, 2016 by Richard Harris

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...

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