Millennial media offers new infographic on mobile programmatic buying

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Millennial Media Offers New Infographic on Mobile Programmatic Buying

Thursday, May 29, 2014 by Richard Harris

While developers and publishers are the ultimate beneficiary from revenues generated from in-app advertising, it’s the advertisers who place these ads that are driving these revenues.And more mobile advertisers are adopting programmatic buying which provides real-time optimization to reach audiences. Millennial Media conducted an April 2014 survey of programmatic buyers...

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