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Developer news items we found relating to mobile push notification
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Lightning Platform Mobile from Salesforce aims to futureproof apps
Thursday, January 24, 2019 by Christian Hargrave
Adding another lego to the wall between native programmers and low-code app builders, Salesforce has just announced the new Lightning Platform Mobile, a set of tools and services that aim to empower business users to build quick, connected and future-proofed mobile apps.
Consumers today expect their mobile experiences to be immersive and easy-to-use. But with a...
Analysis reveals app push notifications increase spending by 16 percent
Tuesday, August 29, 2017 by Richard Harris
Leanplum, has announced a new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 5...
The best words to use in push alerts that boost engagement
Thursday, May 4, 2017 by Richard Harris
With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...
App Developers Can Launch Their Own Start up at AWS re:Invent
Wednesday, September 17, 2014 by Richard Harris
In 2013, five start-ups launched at Amazon Web Services re:Invent event and AWS is doing it again this year. For companies in stealth mode, it is an opportunity to use re:Invent to launch an AWS-powered mobile app or game to the world. For those that have already launched, the event can announce a new major feature. The application deadline is 5pm PST on Septe...
The Next Generation of Push Messaging: The Evolution of Interactive Notifications
Friday, August 22, 2014 by Richard Harris
If you’re like most app publishers, you know user retention is tougher than ever. And you are likely using push notifications to help drive app engagement. And if you’re not, you probably should be - provided you use push notifications to engage, not annoy, your users.As with virtually everything in today’s turbocharged mobile environment – programming tools, app market...
Appboy Introduces Multivariate Testing for Mobile Messaging
Thursday, July 24, 2014 by Richard Harris
Appboy has introduced a new Marketing Automation for Apps platform to allow developers to test many combinations of messaging and then identify and automate the most effective message possible.The platform provides the ability to test six variants across numerous messaging channels including in-app messaging, email and push notifications. When used in con...
