1. https://appdevelopermagazine.com/windows-mobile
  2. https://appdevelopermagazine.com/rubicon-mobile-and-the-windows-app-store/
12/7/2012 7:19:15 AM
Rubicon Mobile and the Windows app store
\news_old\files\Screen Shot 2012-12-07 at 7.18.43 AM-20121207-071910.png
App Developer Magazine

Windows Mobile

Rubicon Mobile and the Windows app store


Friday, December 7, 2012

Richard Harris Richard Harris


Your a popular app developer for Apple, Android, and even Blackberry, so you decide to release your well-known app for the new Windows phone store - only to see your game drop to the depths and not get any mention by the admins at Windows.

The developer Rubicon Mobile recently posted an update on their website, sharing their experience in the Windows app store with their game titled "Great Big War Game".  Paul Johnson who owns Rubicon doesn't have too many good things to say about the future of the Windows App Store I'm afraid and he shares some numbers to back up his groveling.

Paul says his game costs $16,000 to develop but has only brought in $84 in sales in it's first week after launch.  He also says Microsoft  has stated they will not help him with any promotional features or marketing in any way. He goes on to say Apple regularly promotes their apps, as does Android - so why won't Microsoft?

His overall theme to the post is questioning why Microsoft - who has few popular titles as of yet in their app store, won't promote such a popular game.

I think it's important here to understand that one week in the app store isn't long enough to gauge any kind of success, and Microsoft is constantly tuning it's store to better accommodate developers, unfortunately while some of their decisions seem to affect their #1 crowd (developers) I have a hunch it's all for the great good of the Windows app store.

UPDATE: Microsoft has decided to work with the developer to iron everything out :) 
Link here


Rubicon Mobile and the Windows app store




Read more: http://www.rubicondev.com/blog/windows-rt-born-to-...




Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.

MEMBERS GET ACCESS TO

  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here



Stay Updated

Sign up for our newsletter for the headlines delivered to you

SuccessFull SignUp

Featured Stories


Intersignal Releases Braid Pathfinder Developer Preview
Intersignal Releases Braid Pathfinder Developer Preview Monday, August 17, 2026


Agentic AI transforming how families access and bolster legal help
Agentic AI transforming how families access and bolster legal help Thursday, August 13, 2026




Creator-led growth fails subscription apps without attribution
Creator-led growth fails subscription apps without attribution Wednesday, August 12, 2026


TypeMock Launches Test Review for Smarter Unit Testing
TypeMock Launches Test Review for Smarter Unit Testing Monday, August 3, 2026


FTC AI accuracy policy puts chatbot trust under review
FTC AI accuracy policy puts chatbot trust under review Tuesday, July 21, 2026


Human-Made Video Ads Outperform AI-Generated Creativity
Human-Made Video Ads Outperform AI-Generated Creativity Monday, July 20, 2026


SpaceX accelerates AI push with new hires
SpaceX accelerates AI push with new hires Monday, July 20, 2026


NearLens: Smart Glasses Privacy Taken Seriously
NearLens: Smart Glasses Privacy Taken Seriously Wednesday, July 15, 2026


Agentic Commerce Grows Cequence Unveils AI-Era Bot Defense
Agentic Commerce Grows Cequence Unveils AI-Era Bot Defense Wednesday, July 15, 2026


Nearly all developers use AI but few secure the code it generates
Nearly all developers use AI but few secure the code it generates Monday, July 13, 2026


Get More App News