1/29/2015 12:00:14 PM
New Report Says that Android Developer’s Games are Now Almost as Profitable as iOS
ARPU,Average Revenue Per User,Lifetime Value,LTV,ROI
App Developer Magazine

New Report Says that Android Developer’s Games are Now Almost as Profitable as iOS

Richard Harris Richard Harris in Android Thursday, January 29, 2015

A recent report from DAU-UP, a game user acquisition platform for mobile and social game developers, is showing that Average Revenue Per User (ARPU) for Android games is close to being equal to the ARPU for iOS games when factoring in media costs. 

The company is reporting that ARPU for Android games increased from 25% of the ARPU of iOS games in Q1 2014 to approximately 65% of the ARPU of iOS games currently, a greater than 100% increase in the Lifetime Value (LTV) of Android users. When factoring the media costs, which are 20-50% lower for acquiring players on Android devices, the company says that ROI for players of Android games is now equal to or sometimes better than iOS games.

Here are the reasons DAU-UP thinks is causing the change:

- Improvement in the quality of Android devices has resulted in more mid-core and hard-core gamers switching to the more powerful Android devices.

- Advancements in the quality, user interface and  system stability of the Android OS.

- Trend of early adopters migrating to Android smartphones.

- Continued growth for Android smartphones among mid-adopters, the largest and biggest spending segment of gamers.

- Stronger Android growth in emerging Latin American and Asia – Pacific markets.

- Greater/earlier resource allocation for Android games by game developers with some developing ‘Android First’ instead of the previous ‘iOS First’.

Read more: https://dauup.com

A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.


There are no comments yet, be the first to leave your remarks.

Leave a Reply