Mim hits 1M downloads in 24 hours
|Richard Harris in Apps Wednesday, April 11, 2018|
New social sharing platform, Mīm, announces 1 Million downloads just 24 hours after releasing in the App Store. The app is built around 6 second funny videos that are put into a weekly competition pool, the top contender of each week's competition wins.
Mīm gives users the ability to showcase their humor in a completely unique way by creating, customizing and sharing six-second videos. The concept for the app came from a lack of personalization.
“I found it annoying to search through random GIFs of people I didn't know in order to express my own emotions,” explained founder Anthony Cuomo. The first version of the app started as an iMessage extension to quickly create personalized GIFs in a text message. "We learned quickly that creating your own GIFs in group messages was hilarious but limited customization, so we pivoted into a more native experience. “We wanted to create a community for funny people, and to give them the opportunity to be both content creators and to become the subject of a meme or GIF themselves.”
This concept of group participation around a funny topic is a key feature of the application. Mīm holds weekly themed contests that challenge users to create their funniest content. At the beginning of every contest, a topic, prize and deadline are revealed and with one tap, users are able to submit their own videos. An upvote and downvote system determines how a winner is selected. At the end of the contest, the user with the most upvotes takes home a prize and exclusive rights to be the app's featured profile for the following week. Through this model, Mīm aims to give talented individuals a new platform for recognition.