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AppNext developer news


Appnext Introduces Self Serve Mobile App Advertising Platform Offering a Cost Per Install (CPI) Bidding Basis

Marketing & Promotion

Appnext Introduces Self Serve Mobile App Advertising Platform Offering a Cost Per Install (CPI) Bidding Basis


  • Friday, November 7, 2014
  • By Richard Harris

The Appnext is introducing a self-serve advertising platform to offer developers and publishers a marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app advertisers to place direct CPI bids on specific publisher sources.&nb...


It’s in the Data: What Mobile App Developers Can Learn from Global App Download Patterns

Marketing & Promotion

It’s in the Data: What Mobile App Developers Can Learn from Global App Download Patterns


  • Monday, October 13, 2014
  • By Elad Natanson

The Net Neutrality debate is heating up in the US with the tech industry heavyweights backing net neutrality and 3.7 million comments being submitted to the Federal Communications Commission on this controversial proposal – by far the most-commented ...


Facebook and WhatsApp: Its All About Going Mobile

Marketing & Promotion

Facebook and WhatsApp: Its All About Going Mobile


  • Tuesday, April 29, 2014
  • By Elad Natanson

Facebook’s $19 billion acquisition of WhatsApp means a lot of things to a lot of people, but to me personally, it showed the importance of going mobile.Though people have been calling every year ‘the year of mobile’ since WAP in the late 1990s, that ...



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