Appsfire to Discontinue App Discovery Unit to Focus on Mobile Advertising Efforts
|Stuart Parkerson in Marketing & Promotion Thursday, December 19, 2013|
As the four year old company (a lifetime in the smart mobile device era) shift gears, it waves goodbye to its Appsfire app which will be removed from the iOS and Android app stores on Thursday, December 19th. Existing users will still have access to the app will which will still be maintained.
In its blog the company provides a number of rationales for the business move. One of the more poignant parts of the post is the discussion on the challenges the company faced operating an independent app discovery initiative within the major app markets. When its someone else’s playground, they make the rules, and sometimes its not much fun to play.
For the complete announcement, visit the link below.
Read more: http://blog.appsfire.com