1. App Developers Monetize with “Moments”
11/19/2013 7:25:13 AM
App Developers Monetize with “Moments”
kiip, engagement, reward in-app
App Developer Magazine

App Developers Monetize with “Moments”

Tuesday, November 19, 2013

Richard Harris Richard Harris

Fitness App Developers Using Kiip’s Rewards Network Generate $37.5 eCPM (Cost Per Thousand Impressions) and $0.54 CPE (Cost Per Engagement) on Average

Developers exploring alternative revenue solutions beyond banner ads are successfully monetizing by identifying “moments” of achievement within their apps.

Kiip helps developers take this moments-based approach to deliver extremely high engagement. Unlike mobile display networks, Kiip delivers revenue per engagement (claiming a reward in-app) and rewards your users, increasing retention. A Powerade reward earned after completing a workout in a fitness app is an example of a “moment.”

Since Kiip’s fitness channel launched, it has generated a $37.5 eCPM and $0.54 CPE across all apps – exciting for developers exploring alternative revenue solutions.

It is a model in which everyone wins. The users earn rewards for using their favorite apps. Developers engage and monetize users in a delightful way. Brands reach users during the most relevant moments.

These engagement rates show how fitness app developers have been making money without sacrificing their design canvas – by rewarding “moments” like completing a workout with a Powerade. Furthermore, apps of all audience sizes are succeeding by leveraging “moments.”

Kiip is now in more than 1,500 apps and has doled out more than 200 million rewards. Kiip continues to see explosive growth in their gaming category with their real reward, virtual reward and tournament products, as well as continued success following its expansion into new app verticals including Fitness, Productivity, Sports, Food/Cooking and other Lifestyle apps.

Read more: http://www.kiip.me

Subscribe to App Developer Magazine

Become a subscriber of App Developer Magazine for just $5.99 a month and take advantage of all these perks.


  • - Exclusive content from leaders in the industry
  • - Q&A articles from industry leaders
  • - Tips and tricks from the most successful developers weekly
  • - Monthly issues, including all 90+ back-issues since 2012
  • - Event discounts and early-bird signups
  • - Gain insight from top achievers in the app store
  • - Learn what tools to use, what SDK's to use, and more

    Subscribe here