1. Admob changes minimum refresh rate
12/12/2012 7:34:49 AM
Admob changes minimum refresh rate
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App Developer Magazine

Admob changes minimum refresh rate

Richard Harris Richard Harris in Monetize Wednesday, December 12, 2012

Google's mobile ad network AdMob has sent a letter to all developers using the service notifying them that ad refresh times will be increased to a minimum of 30 seconds. This is up from the old minimum of 12 seconds which put more ads more quickly in front of mobile users.

They say  that this change can improve traffic quality on refreshed ads by 26%, thus increasing advertiser value. 

Read more: http://www.google.com/ads/admob/

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