Admob changes minimum refresh rate
Wednesday, December 12, 2012
Richard Harris |
Google's mobile ad network AdMob has sent a letter to all developers using the service notifying them that ad refresh times will be increased to a minimum of 30 seconds. This is up from the old minimum of 12 seconds which put more ads more quickly in front of mobile users.
Read more: http://www.google.com/ads/admob/
They say that this change can improve traffic quality on refreshed ads by 26%, thus increasing advertiser value.
Read more: http://www.google.com/ads/admob/
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