1. https://appdevelopermagazine.com/marketing-&-promotion
  2. https://appdevelopermagazine.com/mobilebridge-and-zapp-rideshare-team-up-to-change-the-way-people-commute/
1/20/2017 9:05:03 AM
MobileBridge and Zapp RideShare team up to change the way people commute
Zapp Ridesharing,MobileBridge,Audio
App Developer Magazine
MobileBridge and Zapp RideShare team up to change the way people commute

Marketing & Promotion

MobileBridge and Zapp RideShare team up to change the way people commute

Friday, January 20, 2017

Richard Harris Richard Harris

Innovative electric ride share company climbs aboard leading mobile engagement platform to power advanced customer engagement via mobile channel.

Zapp’s company mission is to change the way people commute around cities, college campuses and tourist areas while reducing carbon emissions with economical, low speed, electric rental vehicles. Zapp RideShare currently rents electric cycles, by the minute, half-hour, hour and more, and has plans of introducing new vehicles such as electric assisted bicycles and electric “jeep” style, 4 and 6 passenger vehicles in the near future. All vehicles are connected by the T-Mobile network allowing them to communicate with the Zapp mobile app. Zapp currently has a presence on the University of South Carolina campus, the city of Columbia, SC, and is soon expanding to select hotels in Key West, FL.

“The effectiveness of customer engagement via mobile is of the utmost importance for companies operating in the extremely crowded ride share space,” said MobileBridge CEO, Eyal Oster. “Zapp RideShare presents a product unique to its competition and we aim to connect users not only to that product, but to the local areas hosting a Zapp presence with mobile marketing initiatives available natively through our platform.”

Zapp’s rental process operates exclusively through its mobile app and the app will be fully integrated with the Mobilebridge platform, allowing targeted promotions and contextual messaging capabilities. Zapp looks to utilize the MobileBridge platform to enhance user engagement via mobile app, and create a reciprocally beneficial digital community with additional partnering businesses in areas of Zapp RideShare operation.

Audio commentary from
Amanda Wilson, Vice President of
Global Marketing at MobileBridge

“The end goal for marketing teams in the app-based ride share industry is to better engage potential customers via mobile and to provide those potential customers an incentive to utilize your product,” said Zapp RideShare CEO, Frank Scozzafava. “The functionality that MobileBridge provides allows us to not only present fun facts and games to our users, but more importantly allows us to present our users with great deals on their everyday purchases. College students are on a budget and if they have an affordable transportation option in Zapp along with saving money by using relevant coupons in our Zapp app, we’ve done our job.”

Zapp is partnering with local vendors in areas of operation to provide access to Zapp users through MobileBridge features and functionality. MobileBridge will greatly enhance the Zapp RideShare user experience by providing users promotions to preferred partnering vendors and will do this in real-time by utilizing beacons and geo-targeting capabilities to attract users in close proximity to those vendors that are a fit.

“The key to advanced mobile engagement is to truly understand your user and to provide incentives highly specific to the individual,” said Oster. “Through our platform, Zapp will be able to match appropriate offers to each individual user based on analytics and create a more relevant and engaging Zapp RideShare experience.”

Zapp RideShare has 10,000 plus current users and plans to grow to more than 100,000 by the end of 2017 through expanding to 6-10 additional locations throughout the U.S. This aggressive expansion plan is fueled by the current success of Zapp RideShare and will increase 10-fold with their franchise model. The first franchised locations will open in Q4 2017.

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