1/16/2017 7:41:17 AM
Creative interactions can drive engaged mobile app users
Tournament Apps,Interactive Experience,Mobile User Acquisition
App Developer Magazine

Creative interactions can drive engaged mobile app users

Richard Harris Richard Harris in Monetize Monday, January 16, 2017

Editors note: Submitted by Spencer Scott, CEO of mobile rewards platform Meed

Acquisition vs. engagement: it’s the mobile app publisher’s dilemma. Being found in the upper ranks of an app store guarantees more new users, but keeping those users engaged over long periods of time can be difficult. In fact, analysts have found than more than 80 percent of all downloaded apps are used only once and then deleted by users.
It takes creative approaches to get beyond simply being discovered and actually getting found by high quality users who will stick around and stay engaged over time.
Providing engaging ways for users to interact with apps offers the best opportunity for brands to find quality, loyal users. At Meed, they are increasingly seeing app developers use approaches that focus on users that are more likely to engage with an app vs. casting broader nets. Meed's newly launched Tournaments app – Plunder League – is seeing results, as much as a 33 percent uplift in user performance in the case of one customer, app publisher Renatus.
Creating a central location for users to find apps and engage with them through tournaments over time is proven to help drive new downloads, ensure continuous engagement and win long-term players. 

“We’re seeing more publishers wanting to take their app and transfer the identical experience into a tournament ecosystem in order to find the best possible users,” said Scott. “This is helping them fit that missing piece into their user acquisition puzzle: loyalty.”

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.