About that new AdMob open bidding platform
|Christian Hargrave in Marketing & Promotion Wednesday, March 21, 2018|
Google announces AdMob's new Open Bidding platform for ad networks to bid on advertisements.
In a recent blog post by Google's Sissie Hsiao, VP of Product, Mobile App Advertising, she talked about about the future of the AdMob platform.
"Video ads are more than just a canvas for showcasing your games. They can help turn your apps into a revenue-driving machine. Last year alone, we saw in-app video ad impressions grow 1.8x across our networks. But people will abandon even the best apps if the ad experience doesn’t fit the flow of the game or an ad doesn’t respect the player’s preferences. Rewarded ads create value for players by offering them incentives like an extra life or a special power-up in the game when they need it most. And because players can choose when to watch, these ads don’t disrupt gameplay. It’s why more than 45% of AdMob’s top 1000 gaming partners (by revenue) use rewarded ads to monetize their apps." said Sissie.
Google also announced their new Open Bidding platform in beta, to allow ad networks the ability to bid on advertisements in an auction format.
"Open Bidding is already live with bids from Smaato, Index Exchange and OpenX. We’re looking forward to adding even more networks over the next few months, including AdColony and Vungle. That way you can do both, earn more from your apps, and get time back to make them even better." continued Sissie.
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