3/21/2017 2:13:12 PM
Cheetah Mobile celebrates launch of their ad platform into European markets
Video Ads,Mobile Experience,Vertical Video Ads
https://appdevelopermagazine.com/images/news_images/Cheetah-Mobile-Celebrates-Launch-App-Developer-Magazine_0xq3xr07.jpg
App Developer Magazine

Cheetah Mobile celebrates launch of their ad platform into European markets



Richard Harris Richard Harris in Marketing & Promotion Tuesday, March 21, 2017
6,635

Cheetah Mobile brings Cheetah Ads to Europe with vertical video moments at Advertising Week.

Cheetah Mobile Inc., a mobile utility and content app developer, celebrates the launch of its Cheetah Ads division in the European market. Cheetah Ads will present this week at Advertising Week Europe, showcasing its strategy to serve vertical video ads for every kind of mobile moment.

Cheetah Ads works hand-in-hand with Cheetah Mobile’s app portfolio, as well as exclusive partner musical.ly, to bring full-screen ads to the wide range of mobile experiences. Cheetah Ads reaches across pre-social interactions like AppLock, where brands can connect with users outside of popular social apps; to in-social moments in chart-topping apps musical.ly and Live.me; smart personalized content in News Republic; and utility moments in apps like Clean Master and CM Security.

Cheetah Mobile will lead three sessions from The Guardian Stage at Advertising Week Europe this year.

 - On March 20th, as part of the Mobile Track, Morden Chen, GM of Overseas Ad Sales, will discuss how to “Unlock the Key to Mobile Marketing” at 11:00AM.

- Later that afternoon, at 4:15PM, Jenny Quan, Executive Dean of Cheetah Lab, will present studies “Comparing Europe and China in the Mobile Era.”

- On March 22nd, as part of the Video Track, Michael Murray, Cheetah Mobile’s Director of Ad Sales, will offer his insights about “Transitioning to Vertical Video” at 9:30AM.

“Cheetah Ads enables European brand advertisers to intelligently reach their best audiences through the power of vertical video ads,” said Scarlett Xiao, Senior Vice President, Global Marketing and Business Development at Cheetah Mobile. “Europe remains one of Cheetah Mobile’s strongest markets, and we’re thrilled to introduce Cheetah Ads to clients here in London.”

“With guaranteed viewability and professional editing services, Cheetah Ads helps brands leave a strong impression with their vertical video ads,” stated Arther Wu, Senior Director of Monetization and Business Operations at Cheetah Mobile. “Our partner brands are seeing strong engagement for their vertical video campaigns on musical.ly.”



475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.